Suchergebnisse

This book, which emerges in the context of the European research network LINEE (Languages in a Network of European Excellence), is concerned with European multilingualism both as a political concept and as a social reality. It features cutting-edge studies by linguists and anthropologists who perceive multilingualism as a discursive phenomenon which can be revealed and analyzed through empirical fieldwork. The book presents a fresh perspective of European multilingualism as it takes the reader through key themes of social consciousness - identity, policy, education, economy - and relevant societal levels of organization (European, national, regional). Patrick Studer, ZHAW Zurich University of Applied Sciences, Switzerland; Iwar Werlen, University of Bern, Switzerland.

This report deals with the introduction and implementation of EMI (English-medium instruction) in bachelor degree programmes at Zurich University of Applied Sciences (ZHAW). Highlighting the legal and political situation of universities of applied sciences, the study reports the results of qualitative interviews with stakeholders in different bachelor programmes of the eight departments of the university. The study asks the overarching question whether English-medium instruction can be considered a viable option in the planning of future courses in the university. Following an introduction to the basic problems and the specific situation universities of applied sciences find themselves in, semi-structured interviews conducted with course directors and stakeholders at Zurich University of Applied Sciences will be analysed and presented in detail. These interviews provide a first overview of the concrete use of English and the problems connected to university teaching at bachelor level. The report concludes with concrete recommendations to the university management. ; Dieser Bericht legt die Situation der Bachelor-Studiengänge der Zürcher Hochschule für Angewandte Wissenschaften in Bezug auf die Einführung oder Durchführung von englischsprachigem Fachunterricht im grundständigen Studienangebot der ZHAW dar. Dabei bezieht sich die Studie auf die gesetzlichen Rahmenbedingungen sowie auf qualitative Interviews mit Vertreterinnen und Vertretern verschiedener Studiengänge in den acht Departementen der Hochschule. Die Studie geht der übergeordneten Frage nach, ob und wie die ZHAW englischsprachigen Fachunterricht gezielt ausbauen kann. Nach einer Einführung in die Problematik und einer kurzen Analyse der konkreten Ausgangslage für Fachhochschulen werden Ergebnisse aus Leitfadeninterviews mit Studiengangleitungen der Zürcher Hochschule für Angewandte Wissenschaften vorgestellt, die einen Einblick und Überblick verschaffen über den praktischen Einsatz des Englischen und die damit verbundene Wahrnehmung der Probleme im Bachelorunterricht der Hochschule. Der Bericht endet mit konkreten Empfehlungen an die Hochschulleitung, die aus den Erkenntnissen der Studie abgeleitet werden können. ; This report deals with the introduction and implementation of EMI (English-medium instruction) in bachelor degree programmes at Zurich University of Applied Sciences (ZHAW). Highlighting the legal and political situation of universities of applied sciences, the study reports the results of qualitative interviews with stakeholders in different bachelor programmes of the eight departments of the university. The study asks the overarching question whether English-medium instruction can be considered a viable option in the planning of future courses in the university. Following an introduction to the basic problems and the specific situation universities of applied sciences find themselves in, semi-structured interviews conducted with course directors and stakeholders at Zurich University of Applied Sciences will be analysed and presented in detail. These interviews provide a first overview of the concrete use of English and the problems connected to university teaching at bachelor level. The report concludes with concrete recommendations to the university management.

This book, which emerges in the context of the European research network LINEE (Languages in a Network of European Excellence), is concerned with European multilingualism both as a political concept and as a social reality. It features cutting-edge studies by linguists and anthropologists who perceive multilingualism as a discursive phenomenon which can be revealed and analyzed through empirical fieldwork. The book presents a fresh perspective of European multilingualism as it takes the reader through key themes of social consciousness-identity, policy, education, economy- and relevant societa

Universities of Applied Sciences (UAS) in Switzerland have been developing strong international profiles in recent years, aiming to make themselves attractive partners on the international higher education market. This move towards internationalisation of teaching has led to the implementation of manifold curricular structures and policies that offer support to and reward both teachers and students involved in international higher education contexts. While these structures and policies undoubtedly have their local merits, no overarching quality guidelines have been established to date that provide higher education institutions with concrete parameters they should aim for when implementing international profiles in their programmes. In the present study, we examine decision-making in higher education with regard to English-Medium Instruction (EMI) quality measures. This is carried out by investigating the perspectives of programme directors (hereafter referred to as PDs) in a major Swiss university of applied sciences. These actors have decisional authority regarding the introduction of measures with respect to EMI at the programme level, but are also part of the higher-level institutional culture where institution-wide or inter-institutional measures can be introduced. Specifically, the present study examines PDs' attitudinal repertoires and department-specific factors that impact their attitudes towards the potential introduction of EMI quality measures in their study programmes. The findings of this paper contribute to a broader understanding of stakeholder perceptions of EMI quality in higher education, for the purpose of developing sustainable programmes of EMI quality assurance.

This paper investigates the diversity issue in business contexts in Switzerland from a linguistic perspective and reports the results of field activities in two multinational enterprises. Using a qualitative-empirical approach, the paper analyses two interviews with Heads of Communication in charge of the development and implementation of communication strategies for a culturally and linguistically diverse workforce. Particular attention is paid to the role of English as the corporate language, and to attitudes towards language. A methodological agenda will be proposed which is intended as a contribution to the field of Linguistic Diversity Management. ; Dieser Beitrag untersucht den Problembereich der sprachlich-kulturellen Diversität in multinationalen Unternehmen der Schweiz aus einer pragmatischen Perspektive. Ausgehend von Interviews mit Entscheidungsträgern aus den Kommunikationsabteilungen zweier multinationaler Firmen geht der Beitrag der Frage nach, wie und in welchen Zusammenhängen die kulturelle und sprachliche Diversität der Belegschaft in die Kommunikationspraxis solcher Entscheidungsträger einfliesst und die Sprachpolitik des Unternehmens bestimmt. Die Ergebnisse der Analyse werden von methodologischen Fragestellungen gerahmt, die aus der pragmatischen Betrachtungsweise hervorgehen. ; This paper investigates the diversity issue in business contexts in Switzerland from a linguistic perspective and reports the results of field activities in two multinational enterprises. Using a qualitative-empirical approach, the paper analyses two interviews with Heads of Communication in charge of the development and implementation of communication strategies for a culturally and linguistically diverse workforce. Particular attention is paid to the role of English as the corporate language, and to attitudes towards language. A methodological agenda will be proposed which is intended as a contribution to the field of Linguistic Diversity Management.