Mass Media and Sports Practice
In: International review of sport sociology: irss ; a quarterly edited on behalf of the International Sociology of Sport Association (ISSA), Band 13, Heft 4, S. 37-45
The objective of the present article was to verify if — controlled by the factors education and degree of urbanization — there exists a relation between the use of the mass media newspaper and television on the one hand and active sports practice on the other hand. The basic assumption was that persons using the mass media in a motivated way, as source of information, practice more sports during their leisure hours, and that persons interested essentially in the recreative part of the paper or of the television programmes will practice active sports in a lesser measure (congru ency hypothesis). The data on which the article is based proceeded from the investi gation "Performance and Talent''. As technique of analysis the multiple linear regression analysis was used. The results proved that the interest shown for the more informative part of the paper or the television programmes had a positive relation to sports practice, and that interest for the rather recreative part of the mass-media had a negative relation. The signifi cance of the mass-media variables as predictor of sports practice was however small, compared to the significance of the education level. Of course these results are only valid for the variables used in this study, and with the applied technique of analysis.