Suchergebnisse

In the study the author first makes clear the notion of nutrimarketing, and its place in modern marketing. He states that there are several factors that are responsible for the spread of the civilization diseases; one of the most important ones is the quality of nutrition. The health state of the Hungarian population is among the worst ones in the world, and it is well reflected in the unfavourable life expectancy at birth and the death rate. It is also proved that the mortality indexes are a lot more unfavourable than they would be justified by the food consumption, but in spite of this the quality of our nutrition is still far behind the optimal. He also reports that the nutrition of the Hungarian population is unfavourably formed by the consumers' misbelieves, as well as the distrust towards different foods. The strategic foods of the future – from among them the author analyses the market situation of and the opportunities of functional, organic and regional foods – can have a key role in putting an end to the health and nutrition anomalies. He states that the examined food-groups have distinctive and well-communicatable product properties and nutrition advantages, and their improvement potential is far behind that of the traditional products. The so-called nutrimarketing activity has a key role in the market positioning of the outlined foodcategories, that is why the most important fields of the nutrimarketing strategy will be defined as well. The author hopes that the results of the research will help the nutrition of the Hungarian population reach the optimal level. ; A tanulmányban a szerző elsőként tisztázza a táplálkozásmarketing fogalmát, illetve helyét a modern marketingben. Megállapítja, hogy a civilizációs betegségek terjedéséért számos tényező felelős, köztük az egyik legfontosabb a táplálkozás milyensége. A magyar lakosság egészségi állapota világviszonylatban a legrosszabbak közé tartozik, amelyet, jól tükröz a születéskor várható élettartam és a halálozási ráta kedvezőtlen alakulása. Bizonyítást nyert az is, hogy a halandósági mutatók sokkal kedvezőtlenebbek, mint azt az élelmiszerfogyasztás szerkezete indokolná, ennek ellenére táplálkozásunk minősége még messze elmarad az optimálistól. Megállapítja azt is, hogy a magyar lakosság élelmiszerfogyasztásának alakulását kedvezőtlenül befolyásolják a fogyasztói tévhitek, valamint az élelmiszerekkel kapcsolatos bizalmatlanság. A vázolt egészségügyi és táplálkozási anomáliák felszámolásában kulcsszerepet tölthetnek be a jövő stratégiai élelmiszerei, amelyek közül a szerző a funkcionális, az organikus és a regionális élelmiszerek piaci helyzetét és lehetőségeit elemzi. Megállapítja, hogy vizsgált élelmiszercsoportok megkülönböztető és jól kommunikálható termékjellemzőkkel, táplálkozási előnyökkel rendelkeznek, éves növekedési potenciáljuk pedig messze meghaladja a hagyományos termékekét. A vázolt élelmiszerkategóriák piaci pozícionálásában kulcsszerepe van az ún. táplálkozásmarketing-tevékenységnek, ezért meghatározásra kerülnek a táplálkozásmarketing stratégia fontosabb területei. A szerző bízik abban, hogy a kutatás eredményei elősegítik a magyar lakosság táplálkozásának közelítését az optimális értékekhez.

Before 1990, the reform-opposition criticizes the government that they want to stimulate the capital inflow instead of real reforms. The author in her earlier work published in January 1990 underlined, that there is no royal way which is without suffering. To control the inequilibrium in the economy one has to introduce real reforms of ownership, in public financ to create a more balanced budget and liberalize the role of prices. After the political changes one political wing urged the quick privatisation saying that the state is no good owner. Because there was no financing capacity at the housholds, saving was very limited, the quick privatisation led to a high foreign ownership int he enterprise sector. The country- as other Central European Countries (CEC-s) relied havily on foreign capital both FDI and lending. It was partly necessary, partly dangerous. Technical modernisation was important but the foreign – owned firms often repatriate their profit. Hungarian GDP difers from GNI strongly, compared to OECD countries. The over-reliance on foreign capital coases problems for both economy and society.

The concept of territorial cohesion can not be reduced to regional disparities that are based on analyzes on the level of economic relations and of various infrastructures. Interpretation of cohesion between parts and units of European society, rethinking one of the challenges of the future. Increas-ing the value of social cohesion and European responses to demand arising from globalization and geopolitical challenges. The European Union is facing a series of decisions both trans-Atlantic co-operation initiatives and the East, Eurasia challenges with respect. The study presents a novel interpretation of the traditional and the cohesion of the European Union and anticipates resistance to external influences is important to increase, and the importance of new quality requirements. The continuing global economic crisis, international migration and global changes in energy prices are raise awareness of the sensitivity of European Union's economy and society.

During the Hungarian EU Presidency the Western Balkan has been a priority in the forefont of the Hungarian and European foreign policy. Nowadays we should notice that their is a new, developing subsystem in the Balkan area, where Hungary will be play an important role. Our relationship with the region is identified by the past connections, with other ethnic groups situations (especially on the Serbian-Hungarian relations) and the fact that Hungary could become a facilitator Euro-Atlantic integration, which seems to be the only solution for the region. The task of politics is to create the opportunities in the area of permanent and effective presence, and ensuring the institutions and provide the experience of integration by experts. In the present study, we undertake an analysis of cooperation in different scenes, with particular attention to the economy, which are related to the Western Balkans, such as Serbia, Croatia, Montenegro, Macedonia.

Tanulmányunk a nemzetközi rendszer átalakulásával foglalkozik, azt Polányi kettős mozgásának a nemzetközi politikai gazdaságtan három vizsgálati szintjére (rendszer szintje, nemzetállam szintje, ideák szintje) való kiterjesztésével mutatja be. A cél annak az ingamozgásnak a bemutatása, mely az önszabályozó piac és a Bretton Woodsi "beágyazott liberalizmus" között írható le. Bemutatjuk azt is, hogy a populista pártok napjainkban megfigyelhető növekvő népszerűsége a piacosító folyamatokkal szembeni ellenmozgásként értelmezhető. = Our paper examines the transformation of the international economic system. We examine the process of Polanyi's double movement on the three levels of analysis of the international political economy: systemic, domestic and cognitive. Our aim is to show that during the development of the international system a certain pendulum is present which swings between the idea of the self-regulating market and 'the embedded liberalism' of the Bretton Woods System. We will also show, that the increasing popularity of populist political parties might be also understood as a countermovement against forces of marketization.

Sports organizations are entities conventionally based on civil, non-governmental initiatives, and – using one of today's fashionable expressions – operating in nonprofit legal forms. Concurrently with the strengthening business characteristics of sports, for-profit companies started to spread in increasing numbers. At the present, in Hungary sports organizations can be operated in the form of sports associations, business entities and public-benefit foundations for special purposes. In view of sport-related services, it can be claimed that they have become integrated and dynamically developing areas of the economy, and as one specific consequence sports enterprises as for-profit business entities have appeared among sports organizations. Sports enterprises are typically active in team sports, especially in the field of spectator sports, while most of their business-like economic activities are associated with competitive sports. Today's Hungarian sports enterprises are in quest of the ways of successful operation both when selecting the legal form of operation and setting up their organizational structures. This article has been written to present and describe successful – in this case German – organizational options.

Mass migration, as it appears in the 21st century, is one of the greatest challenges of our globalized world. The unanswered questions of European Union (EU) immigration policy that emerged over the past few decades have become more pressing than ever. One of these urgent questions is: how can we provide for a developing European economy in an era of demographic decline in a way that it is based on the opportunities opened up by legally regulated forms of migration. A second question is: how can the EU ensure the safety of the newly arriving people in need and, at the same time, keep away illegal migrants and eliminate criminal activities related to migration. The European Union is destined to spread the principles of peace and unconditional respect for human rights not only within its own borders, but also on a global scale, when engaging in international affairs. In addition to observing human rights, however, the EU must also take into account all security considerations that are pertinent in guaranteeing the free movement of its citizens within the Member States.