Linguistic diversity in business contexts: a functional linguistic perspective

Abstract

This paper investigates the diversity issue in business contexts in Switzerland from a linguistic perspective and reports the results of field activities in two multinational enterprises. Using a qualitative-empirical approach, the paper analyses two interviews with Heads of Communication in charge of the development and implementation of communication strategies for a culturally and linguistically diverse workforce. Particular attention is paid to the role of English as the corporate language, and to attitudes towards language. A methodological agenda will be proposed which is intended as a contribution to the field of Linguistic Diversity Management. ; Dieser Beitrag untersucht den Problembereich der sprachlich-kulturellen Diversität in multinationalen Unternehmen der Schweiz aus einer pragmatischen Perspektive. Ausgehend von Interviews mit Entscheidungsträgern aus den Kommunikationsabteilungen zweier multinationaler Firmen geht der Beitrag der Frage nach, wie und in welchen Zusammenhängen die kulturelle und sprachliche Diversität der Belegschaft in die Kommunikationspraxis solcher Entscheidungsträger einfliesst und die Sprachpolitik des Unternehmens bestimmt. Die Ergebnisse der Analyse werden von methodologischen Fragestellungen gerahmt, die aus der pragmatischen Betrachtungsweise hervorgehen. ; This paper investigates the diversity issue in business contexts in Switzerland from a linguistic perspective and reports the results of field activities in two multinational enterprises. Using a qualitative-empirical approach, the paper analyses two interviews with Heads of Communication in charge of the development and implementation of communication strategies for a culturally and linguistically diverse workforce. Particular attention is paid to the role of English as the corporate language, and to attitudes towards language. A methodological agenda will be proposed which is intended as a contribution to the field of Linguistic Diversity Management.