Article(electronic)July 2019

Trademarks' relatedness to product and service innovation: A branding strategy approach

In: Research policy: policy, management and economic studies of science, technology and innovation, Volume 48, Issue 6, p. 1340-1353

Flikkema, Meindert; Castaldi, Carolina; de Man, Ard-Pieter; Seip, Marcel

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Languages

English

Publisher

Elsevier BV

ISSN: 1873-7625

DOI

10.1016/j.respol.2019.01.018

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