Article(electronic)September 1989

The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration

In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 16, Issue 2, p. 188

McGill, Ann L.; Anand, Punam

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Languages

English

Publisher

Oxford University Press (OUP)

ISSN: 1537-5277

DOI

10.1086/209207

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