Article(electronic)February 1, 2008

Be Fit and Be Strong: Mastering Self-Regulation through Regulatory Fit

In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 34, Issue 5, p. 682-695

Hong, Jiewen; Lee, Angela Y.

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Languages

English

Publisher

Oxford University Press (OUP)

ISSN: 1537-5277

DOI

10.1086/521902

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