Article(electronic)October 1, 2010

Feeling Mixed but Not Torn: The Moderating Role of Construal Level in Mixed Emotions Appeals

In: Journal of consumer research: JCR ; an interdisciplinary journal, Volume 37, Issue 3, p. 456-472

Hong, Jiewen; Lee, Angela Y.

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Languages

English

Publisher

Oxford University Press (OUP)

ISSN: 1537-5277

DOI

10.1086/653492

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