Job Satisfaction of Dotcom Employees: An Indian Experiment

In: Management and labour studies: a quarterly journal of responsible management, Volume 26, Issue 2, p. 120-128

Abstract

The internet revolution has initiated a distinctive "click model" of business operation. Even brick and mortar enterprises are trying to start click components. The nature of the business operation, the work culture and the level of job satisfaction have undergone a sea change in the dotcom companies. As a business proposition dotcoms have brought in large investments, while a majority of their stocks is now going down, resulting in a high level of apprehension and job insecurity among the employees. This paper highlights some of these problems and presents a picture of the level of job satisfaction among employees of dotcom companies. It also identifies unique issues of job satisfaction in click companies, rarely found in "brick and mortar" businesses. The paper presents a diagnosis of job satisfaction indices in the dotcom business.