Article(electronic)April 2008

Comparing Methods of Measuring Brand Personality Traits

In: Journal of marketing theory and practice: JMTP, Volume 16, Issue 2, p. 153-161

Romaniuk, Jenni

Order using Subito

Checking availability at your location

Languages

English

Publisher

Informa UK Limited

ISSN: 1944-7175

DOI

10.2753/mtp1069-6679160205

ExportReport Issue

Report Issue

If you have problems with the access to a found title, you can use this form to contact us. You can also use this form to write to us if you have noticed any errors in the title display.