Introduction to communication studies

1. Communication theory -- 2. Other models -- 3. Communication, meaning, and signs -- 4. Codes -- 5. Signification -- 6. Semiotic methods and applications -- 7. Structuralist theory and applications -- 8. Empirical methods -- 9. Ideology and meanings.

This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in communication studies. How can we study communication? What are the main theories and methods of approach? This classic text provides a lucid, accessible introduction to the main authorities in the field of co