The Routledge companion to media industries

Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impacts of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries.

Assembling production studies : formative interventions in Britain and Europe / Graham Murdock -- Origins of research into media industries conducted in the US / Janet Wasko -- Meeting the challenges of media and marketing convergence : revising critical political economy approaches / Jonathan Hardy -- Why should we care about media policy? Critical directions in media policy research / Maria Michalis -- Economic perspectives on the characteristics and operation of media industries / Gillian Doyle -- The state of media management research / Ulrike Rohn -- Critical and cultural? Production studies as situated storytelling / Philip Drake -- Locating and localizing media industry studies : the case of Greece / Georgia Aitaki, Lydia Papadimitriou and Yannis Tzioumakis -- Industrial media studies : considering infrastructures for audience manufacture / Lee Mcguigan -- The infrastructural turn in media and internet research / David Hesmondhalgh -- Informality and indeterminacy in media industries research / Ramon Lobato -- An industry of its own? Approaching the American comic book industry / Gregory Steirer and Alisa Perren -- Approaching race in media industries research / Anamik Saha -- Methodological approaches to women's work in Hollywood / Courtney Brannon Donoghue -- Global configurations : re-spatializing labor in contemporary film and television production / Kevin Sanson -- Producing for small audiences : smallness and peripherality in the global media industries / Petr Szczepanik -- Currents of change : the unstoppable momentum of the Chinese media industrial complex / Michael Keane -- Bricks, mortar and media : understanding the media industries through their buildings / EliAbeth Evans -- Authorship and agency in the media industries / Eva Novrup Redvall -- The online television industry : fragmentation, consolidation and power / Catherine Johnson -- Children and the media industries : an overlooked but very special "television" audience / Anna Potter and Jeanette Steemers -- Game-changer or a new shape to familiar dynamics? Netflix and the American indie film sector / Geoff King -- User as asset, music as liability : The moral economy of the "value gap" in a platform musical economy / Andrew Leyshon and Allan Watson -- The digital news industry : the intertwining digital commodities of audiences and news / Henrik Bødker -- The dynamics of the book publishing industry / Angus Phillips -- Social media industries and the rise of the platform / Pieter Verdegem -- When East Asian media industries are faced with digitalization : transformation and survival strategies / Anthony Fung and Georgia Chik -- Creating that "local connect" : The dubbing of Hollywood into Hindi / Tejaswini Ganti -- The Hollywood-Chinawood relationship : continuities and changes / Wendy Su -- TV formats : Transnationalizing television production and distribution / Andrea Esser -- From idents to influencers : the promotional screen industries / Paul Grainge -- Branded entertainment : a critical review / Katharina Stolley, Finola Kerrigan and Cagri Yalkin -- Gatekeepers of culture in the music video supply chain / Emily Caston -- The immersive cinema experience economy : the UK film industry's third sector / Sarah Atkinson and Helen Kennedy -- Transmediality as an industrial form / Matthew Freeman -- Sports rights : global content, national markets and regulatory issues / Paul Smith -- Writing film industry history / Andrew Spicer -- Writing the airwaves : recent trends in histories of US broadcasting / Jennifer Porst and Deborah L. Jaramillo -- Policy studies and the case for plurality / Jennifer Holt and Steven Secular -- Media economics and management as optimization research : towards a shared methodology / M. Bjørn Von Rimscha -- Backstage observations : studying media producers / Anna Zoellner -- Breaking into Hollywood : strategies for interviewing media producers / David Craig -- Harnessing the life history method to study the media industries / Roei Davidson and Oren Meyers -- Interfacing with industry / Stuart Cunningham -- Media industries and audiences : an analytic dialogue / Annette Hill -- Ethics in media industries research / Patrick Vonderau -- Appreciating the costs and benefits of media market research in the digital era / Justin Wyatt -- Numbers and qualitative media industries research / Jade Miller -- Teaching media industries through experiential learning : pathways to engagement and understanding / Erin Copple Smith.