Article(print)1979

CLEARING THE AIRWAVES: THE CIGARETTE AD BAN REVISITED

In: Policy analysis: publ. quarterly for the Graduate School of Public Policy, University of California, Volume 5, Issue 4, p. 435-450

WARNER KENNETH E

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Abstract

EMPIRICAL ANALYSIS HAS LED TO THE CONCLUSION THAT THE AD BAN ON CIGARETTE ADVERTISING WAS MYOPIC PUBLIC POLICY. THE AUTHOR REEXAMINES THE WISDOM OF THAT POLICY AND CONSIDERS ITS RELEVANCE, AS WELL AS THAT OF CLOSELY RELATED ALTERNATIVES, TO THE FEDERAL GOVERNMENT'S REINVIGORATED ANTISMOKING CAMPAIGN.

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