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This article takes a critical view of the application of marketing theory and concepts, particularly exchange and the marketing mix, to social marketing situations. It draws upon my experience of using traditional concepts and models in the training of health professionals, in addition to the literature. Conceptually and practically there are problems in understanding and applying concepts such as exchange, value, and the 4Ps. The use of behavioral change models adds complexity to the setting and measurement of goals and it can be difficult to identify and sell the benefits of these changes in a similar way to commercial product marketing. Commercial marketing itself is changing with the growth of relationship marketing, interactive communications, and the critical impact of branding. It is argued that social marketing theory and practice needs reconsidering in the light of these developments. There are also important ethical considerations when attempting to introduce marketing concepts and language to health professionals. Following a detailed analysis of the nature of exchange in social marketing, my article considers each of the 4Ps in turn before drawing conclusions and raising questions and issues for further discussion.

"Each day, we struggle to distinguish rumor from fact. Did the U.S. government blow up levees in New Orleans during Hurricane Katrina? Did American soldiers use night-vision goggles to spy on Iraqi women in Fallujah during the Iraqi War? These reports, taken from national and international media accounts, turned out to be false. In Rumor Psychology: Social and Organizational Approaches, expert rumor researchers Nicholas DiFonzo and Prashant Bordia investigate how rumors start and spread, how their accuracy can be determined, and how rumors can be controlled, particularly given their propagation across media outlets and within organizations. Exactly what is rumor, and how does it differ from gossip? Even though these terms are commonly used interchangeably, they differ greatly in function and content. Whereas gossip serves to evaluate and shape the social network, rumor functions to make sense of an ambiguous situation or to help people adapt to perceived or actual threats. Why do people spread and believe rumors? Rumors attract attention, evoke emotion, incite involvement, and affect attitudes and actions. Rumor transmission is motivated by three broad psychological motivations--fact-finding, relationship enhancement, and self-enhancement--all of which help individuals and groups make sense in the face of uncertainty. Rumor is also closely entwined with a host of social and organizational phenomena, including social cognition, prejudice and stereotyping, interpersonal and intergroup relations, social influence, and organizational trust and communication. This book comes at an interesting time given the sociopolitical Zeitgeist, making the study of rumor accuracy, transmission, and propagation a high priority for the international intelligence community. It will also be of interest to social psychologists, organizational psychologists, and researchers in organizational communication, organizational behavior, human resource administration, and public relations personnel who regularly encounter rumors"--Jacket. (PsycINFO Database Record (c) 2007 APA, all rights reserved)

International audience ; In view of the changes taking place in society, social progress and the achievements of science and technology, the protection of fundamental rights must be strengthened. The aim of the article is to analyse the principles and peculiarities of safe management of the personal data in social networks. In this scientific article, methods of document analysis, scientific literature review, case study and generalization are used. Consumers themselves decide how much and what kind of information to publicize on the Facebook social network. In order to use the third-party applications, users at the time of authorization must confirm that they agree to give access to their personal data otherwise the service will not be provided. Personal data of the Facebook user comprise his/her public profile including user's photo, age, gender, and other public information; a list of friends; e-mail mail; time zone records; birthday; photos; hobbies, etc. Which personal data will be requested from the user depends on the third-party application. Analysis of the legal protection of personal data in the internet social networks reveals that it is limited to the international and European Union legal regulation on protection of the personal data in the online social networks. Users who make publicly available a large amount of personal information on the Facebook social network should decide on the issue if they want to share that information with third parties for the use of their services (applications). This article presents a model for user and third party application interaction, and an analysis of risks and recommendations to ensure the security of personal data of the user.

Abstract
The public image of social workers has recently received considerable attention. However, relatively few have examined how social workers interpret that image and how it affects their practice. As social workers from oppressed groups have been excluded from this discussion, the current study critically examines how Palestinian female social workers (PFSWs) in social services perceive their public image and how it affects them, using intersectionality theory. The study employs a qualitative method based on thirty semi-structured interviews with PFSWs who work in social services within the Palestinian community. The findings indicate that PFSWs perceive their public image in terms of subordination to family–community ties, intersected otherness and negligence. They are marginalised by this image, which has led to a loss of public legitimacy and safety. The study enriches the literature and deepens the debate regarding the public image of social workers in general, and among women from oppressed groups in particular. Additionally, it emphasises the need to improve the working conditions of Palestinian social workers in order to improve their public image and quality of service.

"Political Partisanship as a Social Identity" published on by Oxford University Press.

This is the final version. Available on open access from Rosenberg & Sellier via the DOI in this record ; I use critical phenomenological resources in Tetsurō Watsuji and Sarah Ahmed to explore the spatial origin of some social impairments in Autistic Spectrum Disorder (ASD). I argue that a critical phenomenological perspective puts pressure on the idea that social impairments in ASD are exclusively (or even primarily) neurocognitive deficits that can be addressed by focusing on cognitive factors internal to the autistic person — for example, training them to adopt a more neurotypical approach to social cognition. Instead, I argue that the structure and character of some neurotypical spaces may play a regulative role in shaping aspects of at least some of the social impairments autistic people exhibit when they inhabit these spaces. I also briefly consider some possible therapeutic applications of this critical phenomenological approach.