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Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Acknowledgements -- Epigraphs -- User Guide -- Introduction: Deconstructing 'the Popular' -- Deconstructing . . . -- . . . the Popular . . . -- . . . by cultural studies -- PART I Inversion -- 1 Help Me If You Can, I'm Feeling Down: Deconstructing Self-Help -- Let me tell you a story, a story that must (not) be shared -- A play within a play -- A play within a play within a play -- Just get the message, right -- What would you do if you weren't afraid? -- What's the message again? Beats me -- So who moved the cheese? -- 2 Can I Help You? Deconstructing(,)Words and Music -- My inside is outside -- Writing to read you -- Writing to text you -- Reading to rewrite you -- I might never reach you -- I only want to teach you … about you -- But that's not you -- The right side's on the left side -- Meaning(,) what? -- But that's not you -- What's a Wonderwall anyway? -- You're my wonderwall -- 3 Ghost Dog: The Deconstruction of Identity -- I want to transform into a Tyrannosaurus Rex -- Enter the fantasy -- The way of identifying -- The way of hybridity -- Cultural identity or cross-cultural hybridity -- What is really communicated by the simulation? -- What is there? -- 4 Street-fetishism: Popular Politics and Deconstruction -- Popular action in deconstruction -- Street-fetishism -- The long and winding road -- De-class-ifying politics -- (The) Deconstructing revolution -- PART II Displacement -- 5 Counter-Culture versus Counter-Culture -- Let's get retarded -- Free your inner soul and break away from tradition -- Disconnect from all intellect, collect the rhythm effect -- Rage against the machine -- Resistance is useless -- Slavoj Žižek's counter-countercultural critique -- The inauthentic relative -- Of politics and/of popular culture -- 6 Other-Wise Popular.