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Redefining the concept of new media in China, this cutting edge book discusses the impact of social media on Chinese public life. Examining its characteristics and the different forms of social media, such as internet and mobile phone media, weibo, wechat and micro-blogging, it considers how public opinion evolves through this media and its interaction with traditional media. It also offers a unique analysis of growing new media platforms, the challenges of government management and the impact of micro-blogging on journalism in China. Through quantitative research, the book also analyses new media user behavior in China, offering a?butterfly effect? model for public opinion based on new media. It also shows the relevance of the sociological Matthew Effect and addresses issues such as the?20 million? phenomenon and the Internet Water army (Wangluo shuijun), groups of Internet ghost-writers paid to post specific content online. Finally, it scrutinizes the the issue of mass disturbance in new media in China, researching evolutionary mechanisms and academic models of mass disturbance through a series of case studies. Written by a leader in the field of Chinese new media, this book constitutes a valuable read to scholars of media and communications studies, and all those interested by the development and the increasing impact of new media in China.

Alles, was Sie über Facebook, Google+, Twitter, Blogs und Foto-Plattformen wissen solltenMit konkreter Anleitung, wie Sie sich als Fotograf strategisch und technisch sinnvoll im Web präsentierenMit vielen Tipps zu Datensicherheit, Dialogen, Kunden-Akquise und Vermarktung eigener Fotos Aus dem Inhalt: Die Social-Media-StrategieSocial Media versteheneine eigene Strategie entwickeln und Kunden gewinnen Die eigene WebseiteAktivitäten fokussierenSocial-Media-Accounts einrichten und das Social Web auf Ihre eigene Webseite holen Effizienz durch die richtigen ToolsMonitoring und AlertsTracker und Anal

Connecting Online -- How Social Media Got Started -- Social Media Today -- Good or Bad? -- Staying Safe -- Talk to an Adult -- Staying Private -- Spotting Scams and Fake News -- Taking a Stand -- Glossary -- For More Information (Includes books and websites) -- Index.

Provides those interested in social media with necessary insight into potential careers, and provides instruction on what job seekers can expect in terms of training, advancement, earnings, job prospects, working conditions, relevant associations, and more.

Is social media in a period of change? David Beer considers whether trends towards repetition and uniformity are prefiguring a new standard for the way in which social media intersects with academic life. Might we be moving into a different period for social media? A period defined by a growing sense of disenchantment. A slipping … Continued

This commentary explores how, despite the best efforts of social change groups, governments and marketing communications professionals, having people change their minds remains difficult. The author explores how social media served as a means for the "Arab Spring" movements in Egypt and Tunisia to communicate with Western media, thus raising the profile of the movement and keeping it top of the public, media and policy agendas. The author puts forward the idea that professional communicators should use hope instead of fear when marketing an idea. ©Journal of Professional Communication, all rights reserved.

Social media has drastically improved the way we can reach target audiences and serve our customers. Like its financial counterpart, the social media audit (SMA) can be described as a formalized review of anorganization's social media activities. However, contrary to financial audits, social media audits are not guided by government regulations or a set of professional rules and standards. This book will address social media marketing issues using a cost benefit approach, while presenting a systematic approach to review the organization's social media activities. Using the checklists and templates provided in this book will enable readers to conduct an audit that helps identify target areas for performance improvement and recommendations for how to achieve these objectives. Social media platforms discussed include: Facebook, LinkedIn, Google Plus, Twitter, Tumblr, and Xing.

Then and now : a closer look at social media -- Getting off track : the impact of weaponized social media -- Online danger zone : how social media is weaponized by teens -- Information warfare : how social media is being weaponized by governments, politicians, and businesses -- Staying safe : what you need to know about weaponized social media -- Tools of the trade : how social media can become a positive weapon -- Chapter notes -- For further reading -- Glossary -- Index

Provides those interested in social media with necessary insight into potential careers, and provides instruction on what job seekers can expect in terms of training, advancement, earnings, job prospects, working conditions, relevant associations, and more

Gerrit Hornung und Ralf Müller-Terpitz, Einführung in das Rechtshandbuch -- Ralf Hohlfeld, Alexander Godulla und Rosanna Planer, Das Phänomen Social Media -- Ali Sunyaev, Manuel Schmidt-Kraepelin und Scott Thiebes, Ökonomische Grundlagen, Chancen und Perspektiven von Social Media -- Peter Bräutigam und Diana Richter, Vertragliche Aspekte der Social Media -- Gerrit Hornung, Datenschutzrechtliche Aspekte der Social Media -- Gerald Spindler, Haftungsrechtliche Probleme der Social Media -- Ralf Müller-Terpitz, Persönlichkeitsrechtliche Aspekte der Social Media -- Robert Esser, Strafrechtliche Aspekte der Social Media -- Frank Bayreuther und Eva Stark, Arbeitsrechtliche Aspekte der Social Media -- Hannes Beyerbach, Social Media im Verfassungsrecht und der einfachgesetzlichen Medienregulierung -- Boris Paal, Wettbewerbsrechtliche Aspekte der Social Media -- Sönke E. Schulz, Einsatz von Social Media durch die öffentliche Verwaltung.

Part 1 Theoretical Foundations of New Media's Public Opinions -- An Introduction to New Media -- New Media Public Opinion Becomes Mainstream Social Opinion -- Theoretical Models for Studying New Media Public Opinion -- Part 2 Study of the Main Body of New Media Public Opinion-Users -- Study of the Characteristics of New Media Users -- Part 3 Study of the Objects of New Media Public Opinion-Platforms -- Network Forums -- Blog and Microblogging -- Mobile Phone Media and Its Public Opinion Management -- Part 4 Hot Topics of Studies of New Media's Public Opinions -- Studies of New Media's Rumors -- New Media's Public Opinions of the Mass Incident -- Part 5 Empirical Studies -- Empirical Studies on New Media Public Opinions -- Part 6 Countermeasures and Prospects -- Countermeasures Against New Media Public Opinions -- Future Prospects of New Media Public Opinions