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This contribution presents the possibilities for anthropological and neo-Marxist media within the hugely expanding sector of Chinese communication studies. China has sourced mostly from the American positivist tradition but is increasingly ­taking on board European critical thinking but it also needs to absorb some of the depth and diversity of indigenous scholarship existing in Chinese. Jia, Lu, and Heisey (2002) presented an influential meta-analysis of every ­example of communication studies in China at that time. The book chapter which talks about the rise of the discipline and scholarship of Chinese communication as an academic discipline (Jia et al., 2014) summarises some of Chinese language scholarship in Chinese and called for the creation of a humanistic tradition of Chinese and East Asia communication studies informed by indigenous perspectives and China's rich repertoire and vocabulary of concepts– face, guanxi or relations, goutong, harmony, and personhood etc. Concluding that there is a need for all parties to do research on journalism and ­communication/ media in Asia, (particularly in China) from an anthropological ­perspective, this contribution argues that Asian scholars have a responsibility to create Asian approaches to communication and media studies. The effects of global neoliberalism is now being followed by a government response in China ­characterised in part by anti-corruption campaigns and a revival in Marxist approaches. A version of media studies that takes on board all the three elements would find fertile ground in the long run, supporting a more egalitarian and just China.

Intro -- Contents -- Acknowledgments -- Introduction Chinese Culture and Communication: Diverse Contexts and Comparison with the West -- 1 Revolution and Us: A Cultural Rendition of Political Movements in Contemporary China -- 2 Culture and Modernization: The Case of the People's Republic of China -- 3 The Problem of the Public: John Dewey's Theory of Communication and Its Influence on Modern Chinese Communication -- 4 Chinese Culture and Its (Post) Modern Fate: Three Debates and One Critique -- 5 Women and the Rhetorical Tradition in Premodern China: A Preliminary Sketch -- 6 Creating a Female Language: Symbolic Transformation Embedded in Nushu -- 7 Hierarchy Is Not Harmony: A View of the Traditional Chinese Family -- 8 Chinese Family Consumer Socialization: A Study of Chinese Urban Adolescents' Involvement in Family Purchasing Activities -- 9 Karaoke as a Form of Communication in the Public and Interpersonal Contexts of Taiwan -- 10 Market and Politics: Hong Kong Press during Sovereignty Transfer -- 11 Humanism and Human Rights: A Comparison between the Occidental and Oriental Traditions -- 12 Talking Cultures: A Comparative Analysis of Chinese and U. S. American Stories about Human Rights -- 13 Comparison of Chinese and American Views on World Opinion: A Rhetorical Study of Media Reports -- 14 Pan Gu's Paradigm: Chinese Education's Return to Holistic Communication in Learning -- 15 Chinese Rhetoric through Chinese Textbooks: Uniquely Chinese? -- Author Index -- Subject Index -- About the Editors and Contributors.

AbstractThis chapter explores how communication studies focuses on human communication among people in groups, teams, and organizations. While persuasive communication has long been at the heart of leadership development, the discipline's contributions to effective leadership also range from advancing our understanding of organizational communicative systems to the development of skills for deliberative democracy and civic engagement.