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While the MM are probably not instrumental in changing pol'al att's during a campaign, voters do learn from the information available in the media. It is hyp'ed that in providing pol'al information the MM set the agenda for the campaign, influencing the salience of att's toward the pol'al issues. 100 voters who initially told interviewers they had not yet definitely decided how to vote in the upcoming 1968 Presidential election were interviewed. Their response to open ended questions asking each R to outline the key campaign issues as he saw them, were coded into 15 categories representing the key issues & other kinds of campaign news. Concurrently, those media known to provide most MM pol'al information to these voters were content analyzed using the same categories. While less than perfect, there is a high degree of consensus among media about the signif issues of the campaign. The rank-order r between the emphasis on the campaign issues by the composite of the media & voters' independent judgments of what were the more important issues was +.967. Judgments of voters who had a preference for one party but did not feel fully committed usually show a higher r with issues reflected in all news than with issues reflected only in news of their party, casting doubt on the process of selective perception. R's whose judgments on important issues show high salience of affect (that is, a strong feeling of liking or disliking), are not likely to recall acquiring recent pol'al information, esp if they have high pol'al interest; but people with high pol'al interest & low salience of affect towards issues did recall acquiring pol'al information. AA.