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This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers

This unique text encourages young adults to reflect on their prospective longevity for setting goals and making decisions, become aware of the aspirations and concerns of other generations, and consider personal direction in relation to peer group norms

Screen time, defined as estimates of child time spent with digital media, is considered harmful to very young children. At the same time, the use of digital media by children under five years of age has increased dramatically, and with the advent of mobile and streaming media can occur anywhere and at any time. Digital media has become an integral part of family life. Imprecise global screen time estimates do not capture multiple factors that shape family media ecology. In this Element, the authors discuss the need to shift the lens from screen time measures to measures of family media ecology, describe the new Dynamic, Relational, Ecological Approach to Media Effects Research (DREAMER) framework, and more comprehensive digital media assessments. The authors conclude this Element with a roadmap for future research using the DREAMER framework to better understand how digital media use is associated with child outcomes

"In the face of escalating environmental challenges and growing concerns about food security, the agricultural industry is at a critical juncture. Conventional farming practices deplete natural resources, pollute the environment, and contribute to climate change. This unsustainable approach is jeopardizing the future of agriculture and endangering the well-being of communities worldwide. To address these pressing issues, an urgent need for transformative solutions that promote sustainability and resilience in agriculture.Emerging Technologies and Marketing Strategies for Sustainable Agriculture offers a compelling solution to the agricultural industry's challenges. The book demonstrates the transformative power of sustainable agriculture and marketing by showcasing inspiring case studies and innovative approaches worldwide. It provides practical insights and strategies for creating a more sustainable and resilient food system, empowering farmers, policymakers, educators, and consumers to make informed decisions and take action towards a more sustainable future."--

"A critical examination of the UK's antitrafficking agenda that exposes-through analysis of official estimates, policy papers, NGO reports, news stories, and awareness campaigns-the state's rescue mission as actually being an anti-immigration project intended to preserve the UK as an Anglo-white space"--