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The American Political Science Association is returning to Chicago, Illinois, for the 2013 APSA Annual Meeting and Exhibition. Join APSA in this exciting and beautiful city to share and discuss the latest scholarship in political science and address issues related to the theme "Power and Persuasion." The 2013 APSA Annual Meeting and Exhibition will have something for scholars in every stage of their careers, including an exhibition of publishers, eJobs placement service, plenary sessions, and networking receptions. More than 6,000 political scientists, publishers, and other scholars are expected to travel to Chicago to take part in this largest annual gathering of political scientists.

Zusammenfassung: Im Unimodel wird Persuasion aufgefasst als ein Urteilsprozess, bei dem Empfängerinnen und Empfänger persuasiver Kommunikation aus gegebener Evidenz durch Anwendung von Hintergrundwissen Schlussfolgerungen ziehen. Alternativ zu Zwei-Prozess-Modellen der Persuasion stellen im Unimodel inhaltliche Argumente und heuristische/periphere Hinweisreize funktional äquivalente Informationstypen dar: Die Wirkung einer spezifischen Information auf Einstellungen hängt nicht davon ab, ob es sich um ein inhaltliches Argument oder um einen inhaltsunabhängigen Hinweisreiz handelt, sondern von einer Reihe von urteilsrelevanten Parametern. Befunde aus der Persuasionsforschung werden aus dieser Perspektive betrachtet. Darüber hinaus ergeben sich neue Vorhersagen, von deren empirischen Prüfungen wir berichten. Schließlich erfolgen eine Diskussion der Einwände von Zwei-Prozess-Theoretikern gegen die vorgestellte Ein-Prozess-Konzeption und ein Ausblick auf zukünftige Forschung.

Abstract
In theories and studies of persuasion, people's personal knowledge about persuasion agents' goals and tactics, and about how to skillfully cope with these, has been ignored. We present a model of how people develop and use persuasion knowledge to cope with persuasion attempts. We discuss what the model implies about how consumers use marketers' advertising and selling attempts to refine their product attitudes and attitudes toward the marketers themselves. We also explain how this model relates to prior research on consumer behavior and persuasion and what it suggests about the future conduct of consumer research.

Para cambiar la mente es importante transformar los corazones. Las últimas investigaciones demuestran que apelar a las emociones puede fortalecer y afianzar tu autoridad como líder. Escrito por reputados especialistas de la Harvard Business Review en temas de inteligencia emocional en el entorno profesional, el libro ofrece estrategias generales para desarrollar la capacidad de influencia, así como pequeñas tácticas para persuadir a los demás. Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a leader. This book highlights that research and shows you how to act on it, presenting both comprehensive frameworks for developing influence and small, simple tactics you can use to convince others every day.

Frontmatter -- Contents -- Figures -- Acknowledgements -- Preface Tricksters at Play -- Introduction The Spectrum of Persuasion -- 1 Rhetoric and Persuasion -- 2 Compelling Images -- 3 Public Opinion and Manufacturing Consent -- 4 Advertising and Consumer Culture -- 5 Psychology of Influence -- 6 Propaganda and War -- 7 Toward a Rhetoric of Film -- 8 Propaganda and Global Economics -- 9 Making News -- 10 Performing Propaganda -- Bibliography -- Multimedia -- Index

The book presents a variety of philosophical and socio-political perspectives related to the relationship between persuasion and compulsion in democracy. It meets the need of the present time, in America and in Europe, to re-read and discuss the basic assumptions of democracy and the role of individual within it in the context of institutional persuasions that can become factual compulsions for other institution and, first of all, individuals

The basic assumption here is that laws that operate in att org & change are universal & least susceptible to contamination by language or culture. Some of the major theories relevant to persuasion are, therefore, presented to provide a universal frame of reference according to which the act of persuasion can be examined, analyzed, & discussed. On the other hand, latent criteria used in making evaluative judgments may vary from one individual to another &, to a greater extent, from one culture to another. Hence there are basic difficulties in cross-cultural COMM. To overcome them, a 3-step strategy of cross-cultural COMM is proposed, which involves (1) a comprehensive-that is, both quantitative & qualitativeanalysis of attitude components present in a target pop, (2) systematic use of a multi-channel, multi-step flow of COMM, & (3) an application of C. E. Osgood's 'GRIT' strategy for intercultural persuasion, in which COMM is more by deeds than by words. HA.