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Purpose: This study is conducted to find the impact of consumer personality on their satisfaction and loyalty and eventually on their repeated purchases which will automatically enhance the profits of the organizations. In this study consumer personality is a parameter of consumer behavior. Constructs of consumer personality are social affiliation and consumer relationship proneness. No any previous study is conducted to find the relation between different parameters of consumer personality on their Purchasing behavior. Methodology/Sampling: Primary data was collected from public & private universities of the Hyderabad & Jamshoro districts. Questionnaire was administered in 200 randomly selected samples; sampling frame was students from different classes i.e. MBBS, BDS & Nursing. Already established scales were used for measuring consumer personality, satisfaction, commitment and repeated purchases. Data was analyzed through correlation. Findings: It showed that if the product is aligned with the consumer personality then that has increased not only their satisfaction level but also loyalty with the organization, which ultimately led them to purchase repeatedly. Practical Implications: This research is useful for the top management & sales managers of the organizations in aligning their products with the personality of consumers.

Abstract: The aim of the study was to assess suicide risk in psychiatric outpatients with specific cluster C personality disorders (avoidant, dependent, and obsessive-compulsive). A sample of 142 psychiatric outpatients was used for the study. The sample was composed of 87 outpatients meeting diagnostic criteria for a personality disorder and 53 psychiatric outpatients meeting criteria for an axis I disorder only. The results showed that dependent, but not avoidant or obsessive-compulsive, personality disorders, as well as the clusters A and B personality disorders, were significantly associated with suicide attempts. This association remained significant after controlling for both a lifetime depressive disorder and severity of depression for the cluster A and the cluster B personality disorders, but not for dependent personality disorder. The results underline the importance of assessing suicide risk in patients with cluster A and cluster B personality disorders, while the assessment of suicide risk in patients with cluster C personality disorders seems to be irrelevant as long as assessment of a comorbid depressive disorder is appropriately conducted.

Purpose
– The purpose of this paper is to assess the relative importance of personality and organizational climate for two forms of heavy work investment; workaholism, a "bad" and work engagement, which represents a "good" kind of heavy work investment. More specifically, it is hypothesized that workaholism is positively related to neuroticism (H1) and that work engagement is negatively related to neuroticism and positively to the remaining Big Five personality traits (H2). In addition it is hypothesized that workaholism is positively related to an overwork climate (H3), whereas work engagement is positively related to an employee growth climate (H4).


Design/methodology/approach
– An online survey was conducted among a sample of the Dutch workforce (n=1,973) and the research model was tested using structural equation modeling.


Findings
– It appeared that, in accordance to H1 and H2, particularly neuroticism is related to workaholism, while all personality traits are related to work engagement (predominantly openness to experience and neuroticism). Moreover, and also in accordance with the hypotheses, workaholism is exclusively related to an overwork climate (and not to a growth climate), whereas work engagement is exclusively related to an employee growth climate (and not to an overwork climate).


Originality/value
– For the first time the simultaneous impact of personality and organizational climate on two different forms of heavy work investment is investigated. Since no interaction effects have been observed it means that of personality and organizational climate have an independent but also specific impact on both forms of heavy work investment.

Personality research is a growing field in political behavior, but most research to date is confined to democracies. We expand the scope to Russia, an authoritarian regime, and find that the impact of personality is substantial but different from the existing literature. We find that agreeableness, a personality trait associated with a desire to maintain positive relations with others that is usually peripheral to politics, becomes the single most important and consistent trait affecting attitudes. This perspective helps us to understand why individuals who are socioeconomically and demographically similar can have quite different attitudes to the regime. Our analysis also helps us to understand the mechanisms through which personality works and how it shapes attitudes to such important elements as religion and state propaganda. Our findings suggest a new, and empirically testable, mechanism behind situations in which regimes rapidly dissolve, including revolutions.

Despite the growing literature on the effects of personality traits on political participation, there is little discussion about the potential effects of such traits on the increasingly popular forms of online political engagement. In a changing media environment where social production and exposure becomes central, people with different personality traits may be inclined to engage into forms of participation that are different from those in the offline realm. Using the "Big Five" framework, we test the effect of personality traits on various forms of online and offline political engagement in a sample of undergraduate students. Consistent with long-standing empirical observations in the offline realm, our findings show that the effects of personality traits on online forms of political engagement do not differ. Only openness to experience and extraversion have an effect on online political engagement. For consciousness, agreeableness, and emotional stability only small effects were observed.

In a study on the person-by-situation interaction on leadership, 9 unacquaintedfemale and male students completed a personality-adjective list before they cooperated in 3 triads on 4 different assessment-center tasks, each time with 2 new partners. The rotation design was run with 4 samples of 9 subjects each, half of them men, half women. Each subject's contribution to the group process was ranked by the team members and by 2 observers. In each of the 4 9-person samples the main effect of persons was much larger than the person-by-task (and group-composition) interaction effect. The personality pattern Low Emotional Stability/Low Independence was clearly a hindrance to influence for men, butnot for women. Social roles modify the influence of personality characteristics on leadership behavio, attenuating the personality influence more with women than with men. Finally, some practical conclusions are drawn.

Differences in political culture have been observed at the cross-national and subnational levels, and political culture corresponds with a wide array of important social and political phenomena. However, possible psychological correlates of political culture are less clear. Building on research in personality psychology and cross-cultural psychology, this study contemplates whether aggregate personality measures compiled in the American states correspond with patterns in political culture. Using measures of personality traits provided by more than 600,000 survey respondents, parallels with state-level measures of citizen ideology, political culture, and civic culture are examined. Possible mechanisms linking personality and political culture are discussed.