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This paper is devoted to the analysis of the socio-political changes that occurred in Poland in 2016 as a result of the outbreak of the so-called black protests. The protests, which later became known as the All-Poland Women's Strike, were activated several times in the following years, as a result of subsequent events related to the provisions regulating the right to abortion in Poland. The empirical findings contained in this text result from the analysis of statistical data (CBOS reports), dedicated to the research of political party electorates, which was carried out in 2015, 2017 and 2021. Moreover, the article presents own research conducted in the period from April to July 2021 using the method of analysis of the content published on social media by entities established after 2016. The results of the research confirm that the outbreak and the subsequent periodic activation of protests, supported by the activities of entities promoting the right to abortion, initiated two significant changes in Poland. The first is the clear polarization of political party electorates regarding the right to abortion, and the second is the intensification of the discourse on the very right to abortion, introducing new arguments regarding termination of pregnancy to the agenda (as well as other topics related to the situation of women and broadly understood sex education). Both of the indicated outcomes resulted in the phenomenon of abortion being visible in the public discourse, especially in social media. The following analysis is part of the trend of social research devoted to the importance of socio-political protests in democratic countries and the role of social media as an immanent tool used in the activity of new social movements.