Article(electronic)#1July 1994
Business Is Business
In: Diplomatic history, Volume 18, Issue 3, p. 419-419
ISSN: 1467-7709
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Article(electronic)#4January 1, 1993
Business‐to‐business Service Marketing: HOW DOES IT DIFFER FROM BUSINESS‐TO‐BUSINESS PRODUCT MARKETING?
In: The journal of business & industrial marketing, Volume 8, Issue 1, p. 45-57
ISSN: 2052-1189
Business‐to‐business service marketing has received comparatively
less attention in the academic literature than business‐to‐business
product marketing; much of the service marketing literature discusses
the ways in which services and products are different. Compares service
marketing to product marketing in the industrial sector from the
perspective of customer value creation. Results of a study of managers
in the telecommunications industry provide some insight into criteria
used by customers to evaluate services and products. According to the
results, more similarities than differences exist between service and
product marketing in the industrial sector. Managerial implications of
this finding are presented.
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Article(electronic)#51985
Business Finance in Japanese Business History
In: Japanese Yearbook on Business History, Volume 1, p. 24-46
ISSN: 1884-6181
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Article(print)#62003
BUSINESS IN POST-WAR IRAQ - Risky Business
In: The world today, Volume 59, Issue 10, p. 10-13
ISSN: 0043-9134
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Article(electronic)#9January 1992
Serving America's Business? Graduate Business Schools and American Business, 1945–60
In: Business history, Volume 34, Issue 1, p. 160-182
ISSN: 1743-7938
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Article(electronic)#11September 1996
Business imperialism and business history
In: The South African journal of economic history: journal of the Economic History Society of Southern Africa, Volume 11, Issue 2, p. 1-20
ISSN: 2159-0850
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