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Die anhaltende Diskussion um die außerakademische Relevanz der Sozialwissenschaften bildet den Ausgangspunkt des Autors, vor dem Hintergrund eigener Erfahrungen in der betrieblichen Sparkassenpraxis die Verwendung sozialwissenschaftlichen Wissens in der Sparkassenpraxis zu untersuchen. Er geht im Rahmen einer Diskurs- und Dokumentenanalyse der Frage nach, ob und inwieweit sozialwissenschaftliches Wissen innerhalb der bundesdeutschen Sparkassenorganisation rezipiert und verwendet wird. Die Sparkassenorganisation soll in dieser Weise erstmals für die sozialwissenschaftliche Verwendungsforschung erschlossen werden. Obwohl die öffentlich-rechtlichen Sparkassen zusammen mit den Girozentralen / Landesbanken gemessen am Marktanteil und der Zahl der Mitarbeiter die größte Gruppe im deutschen Kreditgewerbe darstellt, liegen bisher keine soziologischen Untersuchungen zum Sparkassenwesen vor. Der Autor skizziert zunächst die Entstehung des sparkasseninternen Aus- und Fortbildungswesens sowie der Werbe-, Marketing- und Kommunikationsarbeit. Er zeigt anschließend die institutionellen Besonderheiten der Sparkassen in Deutschland auf und verdeutlicht am Beispiel der sogenannten "Standort: hier"-Kampagne die Herkunft und Verwendung sozialwissenschaftlichen Wissens innerhalb der Sparkassenorganisation. (ICI2)

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb010774. When citing the article, please cite: Brian Metcalfe, (1986) "The Market Potential of Australia's New Foreign Banks", International Journal of Bank Marketing, Vol. 4 Iss: 2, pp. 3 - 13.

Develops a model which integrates the development of marketing relationships with marketing communication practice. Especially within the realm of relationship marketing thinking, communication may be understood as an act of persuasion. Using three classical rhetorical elements, we may see this process as developing an understanding of the communicator's intentions and qualities (ethos) and the communication climate (pathos), both of which are necessary for engaging in constructive dialogues with customers (logos). On this basis, the paper outlines a model for integrating practices of marketing communication with relationship building and illustrates the model using a case study from a Danish bank as a reflective device.

While many feminist scholars have investigated the hierarchical ranking of differences between men and women in both empirical and theoretical work, differences among men have received less analysis. This article examines the epistemological creation of male differences through analysis of data from semen banks' donor catalogues. Using methods of content and discourse analysis, the authors interpret the ways in which men are advertised to be different from one another. Through marketing semen and thus constructing men, semen banks diversify their merchandise and offer consumers interesting ways to select masculinity. In conclusion, the authors speculate on the effects of semen bank strategies on our concepts of masculinity and notions of reproduction.

A model of bank choice behavior for small and medium‐sized firms in the construction industry is developed and tested. The results suggest that bank choice behavior of homebuilders can be represented as a global construct with three viable components: search, credence and experience. The model allows for a comprehensive examination of the relationships between commercial banks and homebuilders. Implications for bank managers are discussed.

Central Lanera Uruguaya was honored by the Bank of the Republic of Uruguay as the country's leading exporter for 1986 based on such considerations as total volume, growth of annual sales and entry into new markets. Here a representative of the Inter-American Foundation tells how two decades of hard work by a producer-managed cooperative federation have begun to pay off

AbstractThe ability of banks to offer proprietary mutual funds has expanded over recent years, and the mutual fund industry has been a significant growth area for banks. I examine the growth and performance of bank proprietary bond mutual funds. The empirical results show no evidence that bank‐managed mutual funds underperform nonbank funds. I find some evidence that bank managers are more conservative than nonbank managers in terms of investment strategy and that banks appear more likely to target individual rather than institutional investors. Also, I find that abnormal fund performance does not appear to be a significant determinant of the net asset flows into and out of bank‐managed mutual funds. Rather, the results suggest bank investors rely mainly on past marketing information and the general reputation of the bank.JEL classification: G11, G21

Abstract

This paper examines the impact of the Internet upon marketing dynamics within UK banks. It draws upon ongoing empirical research in the retail sector of the financial services industry to report some preliminary findings as to the nature of change that is taking place.
A number of marketing strategies are emerging that can be categorized along a continuum between 'evolutionary' and 'revolutionary' change. Hence there are likely to be implications for the way in which banks are organized and managed.
The preliminary conclusions however, indicate that established norms seem to be enduring and online banking innovations are not in themselves transforming business priorities in the industry in the way that early predictions might have had us believe.

Copyright © 2004 John Wiley & Sons, Ltd.