The concept of the circular economy as a direction of increasing the competitiveness of a company
In the article author examines a concept of circular economy showing that it lays the foundation for global stable development. A new business model will take into account the need for easy product maintenance, reuse and further processing from the very start. There is a growing trend of investments in circular economy, but the largest contributors are waste collection and processing. The main prerequisites for the circular economy as a necessary business model were identified including lack of fossil fuels and the limited availability of all types of natural resources, the increase of the consumers of the middle class, the new opportunity of problems resolution with the help of "big data" concept, legislative changes and management globalization, etc. A number of issues arise concerning the environmental effects of circularity of plastic products in Europe and the US which islargely materialized through international transportation with initial point of production in China.