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chapter 1 Introduction -- chapter 2 Consumer Safety -- chapter 3 Consumer Contracts - General Principles -- chapter 4 Advertising -- chapter 5 Trade Practices -- chapter 6 Financial Services -- chapter 7 Tourism -- chapter 8 Access to Justice -- chapter 9 Conclusions -- chapter 10 Epilogue.

This title is published in Open Access with the support of the University of Helsinki. ; In Rethinking EU Consumer Law, the authors analyse the development of EU consumer law on the basis of a number of clear themes, which are then traced through specific areas. Recurring themes include the artificiality of the EU's consumer image, the problems created by the drive towards maximum harmonisation, and the unexpected effects EU Consumer Law has had on national law. The book argues that EU Consumer Law has the potential of enhancing the protecting of consumers throughout the EU and could offer a model for consumer law elsewhere in the world, but in order to unlock this potential, there needs to be a rethink with regard to the EU's approach to consumer law and policy.

Part I: Behavioural Insights to Consumer Law.-1. The Target Opportunity Costs of Successful Nudges -- 2. Complex Mortgage Loans as a Case Study for Consumer Law and Economics -- 3. The PRIIPs Regulation in View of Behavioural Research: an Example of Hyperbolized Mandated Disclosure.-Part II: Mandated Disclosure -- 4. From Disclosure to Transparency in Consumer Law.- -- 5. No Need to Read – 'Self-Enforcing' Pre-contractual Consumer Information -- 6. The Law on Unfair Terms in Standard Form Contracts in Europe: A Comparative Law & Economics Approach -- 7. Ex Post Fairness Controls and Contract Design: The Spanish Experience -- 8. Correcting Information Asymmetry via Deep Consumer Information – Compelling Companies to Let the Sunshine In,- Part III: Data Protection Regulation,- 9. Law in Books and Law in Action: The Readability of Privacy Agreements and the GDPR,- 10. 'Your DNA is One Click Away': The GDPR and Direct to Consumer Genetic Testing -- Part II: Further Applications -- 11. The Poisonous Fruit of Foreign Currency Loans for Consumers in Selected Central Eastern Europe States – the Dilemma of Macroeconomic Policy Intervention -- 12. In Search of the Theory of Harm in EU Consumer Law: Lessons from the Consumer Fitness.Check -- Fabrizio Esposito and Anne-Lise Sibony -- 13. Limits to Behavioural Consumer Law and Policy - The Case of EU Alcohol Labelling -- 14. Environmental Protection by Means of Consumer Law?

The rich canvas of EU consumer law : an introduction -- Regulation of unfair commercial practices -- Pre-contractual information duties and the right of withdrawal -- Unfair contract terms -- Consumer sales -- Consumer and mortgage credit -- Product liability and safety -- EU consumer access to justice and enforcement -- To boldly go where EU consumer law has not gone before : conclusions