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Collective monograph contains research papers by leading scientists of Ukraine and Eastern Europe on marketing, communications, innovation development, public-private partnership, tourism and corporate social responsibility. Research publication will be useful for researchers, practitioners and students, and anyone interested in scientific problems of marketing and communications and their role in the modern world.

The study of the problems of information society development, social patterns, trends of further development is becoming an important area of research interest and determines the relevance of the theme, as well as theoretical and practical importance of study of the information society in Russia. The methodological base of the research is the structural-functional approach, allowing to consider the society as a self-developing system, and also elements of dialectical and synergetic approaches. As an empirical base used the results of a longitudinal study of media communities of Russia on the example of a virtual community of Internet resources: www.rufa.ru, various communities of the Russian Internet and network of online communities, social networks, Twitter, Facebook, LiveJournal, etc. is conducted by the author in the period 2005-2013.

The volume at hand collects the papers given at a conference at Salzburg University in October 2013 on the topic of Soviet fashion from the Thaw until the beginning of the Perestroika. Divided into the three sections "Socialist Fashion", "Fashion and Society", and "Fashion and the Arts" the contributions cover a wide range of different aspects, such as the history of fashion, the culture of consumption, aspects of economy, and vestimental codes in film and literature. At the centre of this volume thus lies the everyday culture with its implicit gender structures, and issues of transfer, in particular of Western fashion. Focusing on material culture thus the potential of fashion and fashion practices to transform the norms of Soviet society come to the fore