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Today Europeanization is a notion that is frequently used; however, there is a clear shortage of, or even fragmentariness of scientific knowledge, within this scope. The research into the Europeanization processes were initiated by political scientists in the 1970s, although the notion itself only gained popularity in the 1990s alongside the realization of the commom European market. From that moment, Europeanization is a research problem that has attracted interest in numerous fields and scientific disciplines. David Floyd [2001, p. 109] emphasizes the fact that the majority of market changes which have occurred since the beginning of the twenty-first century took place as a result of Europeanization processes which are explicite, defined as the phenomenon of the regionalization processes. As Neil Fligstein [2009, p. 107] highlights, the "majority of the research concerning the European integration focuses only on political and legal processes (…) which is the reason for which researchers overlook the fact how deep the European economy has been reorganized". There are few works of the kind cited above, nor have there been many recent papers seeking to undertake broad and deep research into the Europeanization processes in both economic (including macro- and microeconomic fields) and noneconomic dimensions.

Europe attracts and divides. It makes us dream, but it also has a reality with boundaries that shape our lives. What are the dynamics of integration? Whom does Europe sweep off their feet? Does European integration create community or does it lead to exclusion?