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This article considers the relationship between centralised, exogenous institutions and the embedded, endogenous institutions of rural governance in Europe through an examination of the evaluation procedures of the European LEADER programme. LEADER is presented in the literature as progressive in terms of innovation and stakeholder engagement. Yet, while the planning and management of LEADER embraces heterogeneity and participation, programmatic evaluation is centralised and is held at arms length from the delivery organisations. The article reviews previous efforts to improve evaluation in LEADER and considers alternative strategies for evaluation, contrasting LEADER practice with participatory evaluation methodologies in the wider international context. Can evaluation in itself be valuable as a mode of social learn-ing and hence a driver for endogenous development in rural communities in Europe? The article concludes by examining the challenges in producing a hybrid form of evaluation that accommodates both endogenous and exogenous values.

To solve ecological problems the contribution of international organizations, national governments, civil organizations, companies,academic researchers, and individuals is required. The unsustainable buyer, consumer and user patterns have to be changed.Fortunately, nowadays there are more and more efforts on the part of consumers, according to the results of consumer researches ecologicalconsciousness of consumers is ascendant over the world. The ecologically conscious consumer segment persistently rises, andthis segment can be featured accurately not by demographic, but by psychographic variables. Individuals have several opportunitiesto lower own environment use, one form of it is proenvironmental purchasing behaviour (Buy eco-labelled products, organic food orenergy-efficient household appliances, refuse animal tested cosmetics, disposable products and plastic bags, etc.). According to ourresearch, the Hungarian population have positive general environmental attitudes and can be divided into five clusters: Neglectfultownspeople, Environment sensitive people, Distance-keeping inquirers, Doubters, and Responsibility-taking countrymen. Hungarianpeople are not environmentally conscious in their purchases. In demographics gender, age and education have a weak or possibly amedium, property status and residence has a strong, significant influence. Positive attitudes increase while negative attitudes decreasethe possibilities of such activities. ; To solve ecological problems the contribution of international organizations, national governments, civil organizations, companies,academic researchers, and individuals is required. The unsustainable buyer, consumer and user patterns have to be changed.Fortunately, nowadays there are more and more efforts on the part of consumers, according to the results of consumer researches ecologicalconsciousness of consumers is ascendant over the world. The ecologically conscious consumer segment persistently rises, andthis segment can be featured accurately not by demographic, but by psychographic variables. Individuals have several opportunitiesto lower own environment use, one form of it is proenvironmental purchasing behaviour (Buy eco-labelled products, organic food orenergy-efficient household appliances, refuse animal tested cosmetics, disposable products and plastic bags, etc.). According to ourresearch, the Hungarian population have positive general environmental attitudes and can be divided into five clusters: Neglectfultownspeople, Environment sensitive people, Distance-keeping inquirers, Doubters, and Responsibility-taking countrymen. Hungarianpeople are not environmentally conscious in their purchases. In demographics gender, age and education have a weak or possibly amedium, property status and residence has a strong, significant influence. Positive attitudes increase while negative attitudes decreasethe possibilities of such activities.