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Ethnic agrarian African societies innovate new forms of societal organisations, bridging their rural, urban and international lifeworlds, thus defending their culture against the impacts of globalisation.

The paper presents the idea of the "silver economy" as an economic system related to population ageing and highlights the features of this policy idea. The study first describes the discourse and stages of the process of constructing this system by international and national actors of the public policy on ageing. Next, a critical analysis of the dimensions and areas of implementation and development of the silver economy as a policy concept was provided together with a review of its external and internal limitations. The conclusion includes suggestions for the future research directions.