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In: Australasian marketing journal: AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC), Volume 13, Issue 1, p. 8-19
In: New media & society: an international and interdisciplinary forum for the examination of the social dynamics of media and information change, Volume 14, Issue 7, p. 1181-1197
ISSN: 1461-7315
Previous research indicates that parents have limited insight into their teenagers' activities and experiences on the internet. The purpose of the present study was therefore to investigate associations between mothers' and fathers' insight and teenagers' experiences of the internet. A total of 538 teenagers (242 girls, 296 boys), aged between 13 and 15, and their 798 parents (491 mothers, 307 fathers) participated in the present study. Findings revealed that parental trust in sensible teenage internet use and parental active participation in teenage internet use were related to parental insight into teenage experiences on the internet. It is possible that a relationship based on trust and active engagement facilitates parental insight into teenage activities.
The aim of this study is to look at the social impact that the internet has on the teenagers of "Arben Broci" school in Tirana. The study looks at the activities that teenagers engage themselves in on the internet, the hours they spend there, and the social influence that these activities have on them. By interviewing 100 people of different ages, some of which were interviewed in the high school, "Arben Broci" in Tirana, we have gathered qualitative and quantitative data through the use of a questionnaire. After the study, we concluded that the internet has both positive as well as negative impacts on socially isolated adolescents. We have seen that adolescents engage themselves in online chats through which they exchange data and information with people they do not know. This puts them at risk. In majority of the cases, they meet people whom they do not know their motives. The risk of child exposure to pornography and exploitation has increased along with the rise in internet use. The global nature of the internet also increases the child's risk of meeting a predator. According to Wolfe & Higgings (2008), more attention has been given to online solicitation of sex from children. The positive social impact of the internet is that it creates an environment where teens can seek information needed for educational purposes. The study concludes that parents, teachers, and the government must be aware of the social impact of the internet on the lives of adolescents. Therefore, they must work together to minimize the harmful impacts of the internet on socially isolated students.
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In: Social marketing quarterly: SMQ ; journal of the AED, Volume 13, Issue 2, p. 21-46
ISSN: 1539-4093
The current teenage generation has been dubbed the "Generation Y", and being the first generation to grow up online is one of its defining characteristics. For them the Internet is increasingly the focus of their search for information on any topic and is an integral part of their leisure time and social life. This article investigates the opportunities provided by the Internet to communicate with teenagers within social marketing campaigns with a particular emphasis on health. In-depth interviews with United Kingdom teenagers explored their experience of the Internet and their opinions on its potential as a communication medium. In addition, an audit of Bolt.com , one of the most popular teen Websites, was conducted over a 19-month period to analyze and learn from its marketing strategy. The results suggest considerable synergy between the Internet as a medium and teenagers as an audience. For social marketers to take advantage of the communications opportunities that the Internet provides, they need to be aware of some specific challenges posed by Internet-based communication and to learn from the rapid evolution of commercial e-marketing.
In: Young consumers: insight and ideas for responsible marketers, Volume 12, Issue 1, p. 27-38
ISSN: 1758-7212
PurposeThe primary purpose of this paper is to investigate empirically the impact of the internet on teenage childrens' roles in purchase decisions.Design/methodology/approachBased on a survey administered to 346 parent‐child dyads, regression analysis and ANOVA analysis were employed to analyze the impact of the internet on teenagers' influence on several purchase subdecisions related with purchase of high technology products and vacation planning in urban Indian households.FindingsResults indicate that teenage children in urban Indian households are significantly influenced by the internet, i.e. they perceive and disseminate consumption related information from the internet and, further, this influence is positively related to their role in family purchase decisions. Additionally, statistically significant differences were found on children's participation in decision making across the six subdecisions.Originality/valueThese results are important to academicians, researchers and practitioners because they show that the internet does act as a contemporary influence on consumer socialization of children and impacts the teenage child's participation in family which has been relatively unexplored.
In: New media & society: an international and interdisciplinary forum for the examination of the social dynamics of media and information change, Volume 12, Issue 2, p. 309-329
ISSN: 1461-7315
Many hopes exist regarding the opportunities that the internet can offer to young people as well as fears about the risks it may bring. Informed by research on media literacy, this article examines the role of selected measures of internet literacy in relation to teenagers' online experiences. Data from a national survey of teenagers in the UK ( N = 789) are analyzed to examine: first, the demographic factors that influence skills in using the internet; and, second (the main focus of the study), to ask whether these skills make a difference to online opportunities and online risks. Consistent with research on the digital divide, path analysis showed the direct influence of age and socioeconomic status on young people's access, the direct influence of age and access on their use of online opportunities, and the direct influence of gender on online risks. The importance of online skills was evident insofar as online access, use and skills were found to mediate relations between demographic variables and young people's experience of online opportunities and risks. Further, an unexpected positive relationship between online opportunities and risks was found, with implications for policy interventions aimed at reducing the risks of internet use.
"Through storytelling and spirited dialogue, a father-daughter team shares the struggles and rewards of making intentional choices about technology use during the teen years, setting teens on a path toward the love, confidence, and joy that every kid is looking for"--
In: SAGE Research Methods. Cases
The Defining the Relationship Study aimed to gather information from teens aged 15 to 17 about their use of "defining the relationship" conversations in their romantic relationships. Very little information existed about defining the relationship talks prior to this research, so this study used an exploratory approach to gather descriptive data about defining the relationship talks. Therefore, it was important to recruit a sample that appropriately represented diverse teens across the United States, and I used a variety of strategies to meet that goal. I obtained a waiver of parent permission and used Facebook advertising as an efficient, cost-effective way to reach teens who were interested in participating in this research study; because the vast majority of U.S. teens use Facebook, this method allowed me to recruit a diverse sample of teens from across the United States. I collected data using an online self-report survey that was accessible on a computer, tablet, or smartphone to make the study available to all teens regardless of geographic location or socioeconomic status. To minimize self-selection bias, I used a quota sampling procedure to ensure that we recruited appropriate numbers of participants of relevant demographic identities into the sample. These methods allowed me to obtain a diverse, nationwide sample of 435 teens and to discover new information about the role that defining the relationship talks play in teens' lives.
In: Children & young people now, Volume 2017, Issue 16, p. 54-55
ISSN: 2515-7582
The NSPCC has analysed evidence from serious case reviews to identify learning. This issue summarises the lessons for working with teenagers and the vulnerabilities they can face
Intro -- Cover -- Title Page -- Imprint -- Contents -- Introduction: Finding the Teen Age -- Chapter One: Setting the Scene -- Chapter Two: Adolescent Stirrings -- Chapter Three: Jazz Age Youth -- Chapter Four: The Teenager is Here! -- Chapter Five: Milk-Bar Cowboys and Rock 'n' Roll -- Conclusion: Back to the Future -- Abbreviations -- Notes -- Bibliography -- Illustration Credits -- Acknowledgements -- Index -- About the author
In: The need to know library
"This book provides insight on the impact and role of digital technologies on adolescent lives, and how they navigate developmental tasks and issues utilizing these technologies and how these technologies contribute to addiction, information processing for fake news, hinder or help identity development and formation, and can contribute to aggressive behaviors"--