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This article deals with an analysis of the relations among communicology, novitology, and journalism as the practice of public communication. Communicoloy is defined as a general science on public communication (philosophy of communication), novitology as a specific science dealing with all the singularities of mass communication by means of the mass media (radio, newspapers, television, and the new media), while journalism as practice is defined by means of the methodology of direct journalistic activities. This leads to the introduction of epistemiological order into a number of sciences Also, misunderstandings and overlappings are avoided, as well as totally erroneous attitudes pernicious for the theory of public communication and journalism as the practice of public polylogue in the media. (SOI : PM: S. 214)

In this work, the author analyses three basic requisites for the establishment of a comprehensive information system in Croatia: contemporary worldview, the latest state-of-the-art technology of the electronic media and the new rhetoric of tele-dialogue/polilogue. The author claims that, regarding the implementation of the latest technology, Croatia is on a par with the world (since we have links with the satellite and optical system and the number of the INTERNET subscribers is growing). However, the situation with the growth of political culture is not so rosy, since the media are still far from a constructive polilogue and mostly stoop to the ad hominem rhetoric. The bleakest situation is in the unpreparedness of journalists and citizens for active, participatory communication in powerful polilogist electronic media. + That is why the author advocates a speedier progress in all subsystems, since only through the synergetic linking of the new communicational technology with the new rhetoric of the polilogue, as well as with the responsibility of all the participants in public communication, a comprehensive Croatian information system may be developed. (SOI : PM: S. 215)