Suchergebnisse

"The Market Research & Insight Yearbook: Transforming Evidence into Impact brings together for the first time an exclusive selection of case studies featuring the highest calibre examples of market research. Authored by MRS Patrons, Award Winners and Finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the absolute best in contemporary practice. There has never been a more exciting time to be a market researcher. New technologies and tools are being developed at lightning pace, and a broader-than-ever range of methodologies are within reach. With this growing armoury of tools available, companies large and small are using market research insights to truly change and positively influence their business results. Each company featured in The Market Research and Insight Yearbook is not only changing the way we think about market research, but telling a powerful story. By showcasing excellence, innovative methodology and then remarkable results, this book offer a unique insight in to leading market research in practice to demonstrate the power of curiosity and insight for change"--Provided by publisher.

The Paris Agreement, with its universal requirement on all countries to submit nationally determined contributions (NDCs), marks a significant change for the framework of international cooperation through carbon markets. With all countries committing themselves to climate action to reduce emissions and achieve their NDCs, the ability to exert exclusive claims over the emission impact from carbon market investments and count them towards emission targets is becoming increasingly complicated. This study seeks to understand perspectives of potential host countries on the role international voluntary carbon markets might play in the context of their NDCs and the Paris Agreement. In doing so, it explores emerging issues and challenges these markets may face and clarifies key aspects host country governments may need to consider in relation to their market participation. The study takes voluntary carbon markets to refer to carbon market transactions that are undertaken by entities on a voluntary basis and not as a result of any policy-related regulatory requirements. Recent years have already seen traditional distinctions between voluntary and regulatory markets break down as standards bodies and the push for environmental and social co-benefits begin to cross the old boundaries. And increasingly, companies are adopting net-zero emission targets, which has been accompanied by a surge of interest and investment in the voluntary carbon market. Indications are that voluntary action and voluntary demand for credits is on an upward trajectory and expected to witness substantial growth in the coming years. A greater understanding of host countries' roles in international voluntary carbon markets, aligned with the Paris Agreement, will help to build on this momentum.

Tools for a digital world / John Gambles, Quadrangle -- Widening access to qualitative research participation: giving everyone their say / Maya Middlemiss, SAROS -- Using behavioural economics in healthcare research / Martin Carey and Jonathan Fletcher, Illuminas -- Insight management / Lucy Morris, Alexandra Wren and Mita Shaha, Spinach -- Understanding and accounting for cultural bias in global b2b Research / Conor Wilcock, B2B International -- The challenges of media research / Simon Shaw, Trinity McQueen and Royal Mail -- Blueprint research / Janice Guy, Jungle Green and Northern Rail -- Public policy research / Ben Page, Ipsos MORI -- Mapping attention in the digital era / Andy Goll, Sparkler and Microsoft -- Digital world and private lives / Dr Michelle Goddard and Debrah Harding, the Market Research Society.