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The article analyzes lexical items, the augmentatives, that are used in the language of modern mass media; it is defined new lexical items and expansion of the sphere of their functioning in media materials on social and political and other subjects; it is defined the functional and stylistic role of augmentatives in the language of the press and negative assessment in publicistic materials. The descriptive research method and observation method were used as main in studying augmentatives in the language of Ukrainian periodicals of the XXI century. At different stages of the research the method of functional analysis was used to determine the stylistic load of lexical items. It is concluded that in the language of Ukrainian periodicals, the augmentatives are rarely used, unlike diminutives. They most often have a negative assessment function, representing neglect, condemnation, contempt, etc. Sometimes, with the help of augmentatives, they show the size of the object, phenomenon, or a living being that the author writes about. In general, the augmentatives give some expressive coloring to the text.

Der vorliegende Beitrag ist ein Teilbericht zur Parlamentsstudie 1980 des Zentralinstitutes für Jugendforschung der DDR. Er enthält Angaben zur Wirkung von Massenmedien in der DDR auf Jugendliche. Als Auftrag der Massenmedien in der DDR geben die Autoren die "Erziehung des Volkes im Geiste des Sozialismus und die Befriedigung geistig-kultureller Bedürfnisse der Werktätigen" an. In diesem Zusammenhang diskutieren sie folgende Untersuchungsergebnisse: (1) Zeitaufwand für die Mediennutzung in Stunden pro Woche bei Fernsehen, Lesen, Radiohören und Kinobesuch; (2) den Prozentsatz der nahezu täglichen Leser der offiziellen Jugendzeitschrift "Junge Welt" 1968, 1972, 1976 und 1978; (3) die Stabilität und Veränderung der politisch-ideologischen Haltung bei jungen Arbeitern in Abhängigkeit vom Empfang politischer Information aus der DDR und der Bundesrepublik. Im Anhang werden sechs Tabellen zur Rezeption von Fernsehsendungen im Vergleich zwischen West- und Ostfernsehen beigefügt sowie zwei Tabellen zum Leseverhalten der DDR-Jugend. (ICC)

Die Expertise zur Vorbereitung der Kulturkonferenz der FDJ beinhaltet Erkenntnisse des Zentralinstituts für Jugendforschung der DDR zur Kulturfunktion der Massenmedien. Unter der Prämisse, daß die Gesamtprogramme der Medien sowie fast alle Presseorgane zur Persönlichkeitsentwicklung der Jugend beitragen müssen, behandelt die Expertise folgende Thematiken: (1) Die Rolle der Massenmedien im kulturellen Alltag Jugendlicher; (2) Probleme der Herausbildung von Erwartungen gegenüber Kunst und Literatur; (3) die Verantwortung der Massenmedien für die Entwicklung von Kunstverständnis und der Fähigkeit, mit Kunstwerken zu kommunizieren; (4) das Problem der Wirksamkeit der Massenmedien und sich daraus ergebende Schlußfolgerungen. Die Autoren bemerken abschließend, daß erfolgreiche Einwirkungsmöglichkeiten auf Jugendliche nur durch langfristige Aktivitäten der Massenmedien im Zusammenhang mit solchen der FDJ-Organisationen, der Schule und anderen Institutionen realisiert werden können. (ICC)

The purpose of the article is to identify specific features of the modern Ukrainian superhero as a mechanism of cultural reflection. Recently, comics have become popular in Ukraine, and on the shelves of bookstores every year, there are more and more interesting Ukrainian superhero comic stories that are closely intertwined with socio-cultural and political contexts. However, the image of a modern Ukrainian superhero remains an unexplored phenomenon. The research methodology includes a historical method for systematizing the available material, a method of analysis used to compare national and foreign publications and projects where superheroes operate, and a synthesis method for summarizing the results of the research. The scientific novelty is to identify the main features of the modern Ukrainian superhero and its representation in the mass media as a tool for self-analysis of Ukrainian society. Conclusions. Modern Ukrainian comic culture produces the latest images that emerge from the circumstances of Ukrainian society (the Revolution of Dignity, the war in the East of Ukraine). The Ukrainian superhero, following the traditions of the world classics, has superhuman capabilities and special character traits. Through mass media promoting the image of a superhero, national values are actively promoted in Ukraine. ; The purpose of the article is to identify specific features of the modern Ukrainian superhero as a mechanism of cultural reflection. Recently, comics have become popular in Ukraine, and on the shelves of bookstores every year, there are more and more interesting Ukrainian superhero comic stories that are closely intertwined with socio-cultural and political contexts. However, the image of a modern Ukrainian superhero remains an unexplored phenomenon. The research methodology includes a historical method for systematizing the available material, a method of analysis used to compare national and foreign publications and projects where superheroes operate, and a synthesis method for summarizing the results of the research. The scientific novelty is to identify the main features of the modern Ukrainian superhero and its representation in the mass media as a tool for self-analysis of Ukrainian society. Conclusions. Modern Ukrainian comic culture produces the latest images that emerge from the circumstances of Ukrainian society (the Revolution of Dignity, the war in the East of Ukraine). The Ukrainian superhero, following the traditions of the world classics, has superhuman capabilities and special character traits. Through mass media promoting the image of a superhero, national values are actively promoted in Ukraine.

The purpose of the article is to identify specific features of the modern Ukrainian superhero as a mechanism of cultural reflection. Recently, comics have become popular in Ukraine, and on the shelves of bookstores every year, there are more and more interesting Ukrainian superhero comic stories that are closely intertwined with socio-cultural and political contexts. However, the image of a modern Ukrainian superhero remains an unexplored phenomenon. The research methodology includes a historical method for systematizing the available material, a method of analysis used to compare national and foreign publications and projects where superheroes operate, and a synthesis method for summarizing the results of the research. The scientific novelty is to identify the main features of the modern Ukrainian superhero and its representation in the mass media as a tool for self-analysis of Ukrainian society. Conclusions. Modern Ukrainian comic culture produces the latest images that emerge from the circumstances of Ukrainian society (the Revolution of Dignity, the war in the East of Ukraine). The Ukrainian superhero, following the traditions of the world classics, has superhuman capabilities and special character traits. Through mass media promoting the image of a superhero, national values are actively promoted in Ukraine. ; The purpose of the article is to identify specific features of the modern Ukrainian superhero as a mechanism of cultural reflection. Recently, comics have become popular in Ukraine, and on the shelves of bookstores every year, there are more and more interesting Ukrainian superhero comic stories that are closely intertwined with socio-cultural and political contexts. However, the image of a modern Ukrainian superhero remains an unexplored phenomenon. The research methodology includes a historical method for systematizing the available material, a method of analysis used to compare national and foreign publications and projects where superheroes operate, and a synthesis method for summarizing the results of the research. The scientific novelty is to identify the main features of the modern Ukrainian superhero and its representation in the mass media as a tool for self-analysis of Ukrainian society. Conclusions. Modern Ukrainian comic culture produces the latest images that emerge from the circumstances of Ukrainian society (the Revolution of Dignity, the war in the East of Ukraine). The Ukrainian superhero, following the traditions of the world classics, has superhuman capabilities and special character traits. Through mass media promoting the image of a superhero, national values are actively promoted in Ukraine.

Mass media role and importance in terrorist strategy are analysed in this article. Key words: mass media, terrorism, information, aggressor, political actors. ; Проаналізовано роль ЗМІ як чинника в реалізації терористичної стратегії. Ключові слова: ЗМІ, тероризм, агресори, політичні актори, інформація.

Ausgehend von Beispielen aus den verschiedenen Anfragen von Medienvertretern an Psychologen werden Überlegungen zur Rolle von Psychologen in den Medien angestellt. Dabei wird auf die folgenden Fragen eingegangen: (1) Welche gesellschaftlichen Hintergründe können solche Anfragen von Medienvertretern haben? (2) Welche Kriterien lassen sich finden, um unsinnige bzw. nicht zu beantwortende Anfragen von sinnvollen zu trennen? (3) Welche Form der Antwort lässt sich mit den Standards der Psychologie als Wissenschaft vereinbaren?

The processes, taking place in our national information space, cannot but put us on guard. Most alarming they are in the sphere of TV-speaking. Now they look especially dangerous, when Ukraine is in military confrontation, combined with hybrid war with aggressive Northern neighbour. We have been experiencing a difficult period of attempts of reforms' implementation, which have been declared by the authorities (unfortunately, the majority of them are pseudo plans), especially in information sphere. Both the results of future elections and the future of our state directly depend on these reforms.

In modern society, "the public" is inevitably a mediated sphere as only media can bridge its spatial, temporal and topical diversity. While this media has traditionally been mass media (one-to-many), the arrival of the Internet has popularised meso media (many-to-many). In that context, the mediated public sphere has undergone significant changes. On the one hand, media theorists emphasise the enabling characteristics of digital media, hoping for an egalitarian public sphere and an empowerment of media users. On the other hand, critics discuss the regulatory attributes of social media platforms, which allow to preformat and to sanction communication more efficiently than ever before. This overview paper discusses the generic relationship between social media and mass media from a systems-theoretical point of view. Further, it addresses the question of whether the social web is in fact on the path to democratising the "public sphere". ; Die "Öffentlichkeit" in der modernen Gesellschaft ist zwangsläufig eine mediatisierte Sphäre, da allenfalls Verbreitungsmedien - traditionellerweise Massenmedien - ihre sachliche, räumliche und soziale Diversität überbrücken können. Seit den 1990er-Jahren bietet indes das Internet als Universalmedium eine ideale Projektionsfläche für Hoffnungen auf liberalere Öffentlichkeitsstrukturen, die mit einem Empowerment der Mediennutzer und einem Bedeutungsverlust klassischer massenmedialer Anbieter einhergehen sollen. Von den kommunikationserleichternden Effekten der Onlinetechnologien unmittelbare Veränderungen in den grundsätzlichen Strukturen gesellschaftlicher Öffentlichkeit abzuleiten, wäre allerdings ein technikdeterministischer Fehlschluss, der zuletzt immer wieder zu übersteigerten Erwartungen geführt hat. Vor diesem Hintergrund stellt das vorliegende Übersichtspapier auf der Basis systemtheoretischer Einsichten zunächst ein Einordnungsmodell für Social Media und Massenmedien vor, das ihre unterschiedlichen Wirkungsbereiche in der gesellschaftlichen Wirklichkeitskonstruktion herausarbeitet, und diskutiert daran anknüpfend, inwieweit sich bis dato tatsächlich von einer Demokratisierung der Öffentlichkeitsstrukturen durch das Social Web sprechen lässt.