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Computer games (video games) are becoming increasingly popular way to relax, or even to maintain social relationships with other people. However, they are not just only entertainment. Treated as a mass media become a source of income, knowledge and social problems, which may distort the reality presented in them. It may also become the basis for manipulation and propaganda, to serve the struggle for cultural dominance, and indicate social problems.

The aim of study was to inverstgate the preffered by young people of personal models and factors influencing them. The study was conducted in 1999 and 2011 on the sample of high school students (third class), using questionnaire "personal patterns". The results show that the choice by young people of personal models occurs in conjunction with the family, school, theachers, peers and the media. Young people from these communities draws behavioral models from the different situations of everyday life, the system of social norms and values. Young people from these communities also draws models of socialization. In particular, the mass media (according to research) is an important and attractive component of the educational environment of youth, presenting different lifestyles and value systems, used by the adolescents.

Growth in popularity of computer (video) games is a noticeable change in recent years. Electronic entertainment increasingly engages the wider society and reaches to new audiences by offering them satisfy of wide variety of needs and aspirations. As a mass media games not only provide entertainment, but they are also an important source of income, knowledge and social problems. Article aims to bring closer look on the common areas of games and comics. On the one hand designers and artists working on games are often inspired by comic books, as well as they create their licensed adaptations and separate "interactive issues". On the other hand more and more often we can see comics based on popular games. Study present the areas of agreement, cooperation or dependence like: technologies used to create games and comic books, use of comic books to comment events in the gaming industry and organization of exhibitions or events popularizing the works from both fields.

The article focuses on the national dimensions of the EU communication policy in Sweden, Finland and Denmark. The cornerstone of the EU communication policy is the dialogue with citizens about the policies and the future of the EU. It is based on openness, transparency and accountability which greatly contribute to building citizens' trust in the authorities' activity. EU communication policy is realized through e-governance, language policy and the policy in the sphere of mass media. The aim of the article is to analyze the experience and best practices of top 3 EU countries (Sweden, Finland and Denmark) in terms of the assessment of national policies in the field of ICT and digital skills of citizens in the sphere of communication policy. The hypothesis is that these states being the leaders as to citizens' digital literacy have introduced efficient channels of involving citizens in the decision making process.

The article focuses on the national dimensions of the EU communication policy in Sweden, Finland and Denmark. The cornerstone of the EU communication policy is the dialogue with citizens about the policies and the future of the EU. It is based on openness, transparency and accountability which greatly contribute to building citizens' trust in the authorities' activity. EU communication policy is realized through e-governance, language policy and the policy in the sphere of mass media. The aim of the article is to analyze the experience and best practices of top 3 EU countries (Sweden, Finland and Denmark) in terms of the assessment of national policies in the field of ICT and digital skills of citizens in the sphere of communication policy. The hypothesis is that these states being the leaders as to citizens' digital literacy have introduced efficient channels of involving citizens in the decision making process.

The aim of this paper is to make an overarching evaluation by looking at historical policy of the Party of Democratic Action (Stranka demokratske akcije, SDA) in Bosnia and Herzegowina at the turn of the 20th and 21st century and trying to (analytically) examine the main directions of this policy. Therefore paper will try to focus on the major historical figures and trying to analytically to indicate the reasons of the revival the Ottoman traditions in the public life of Bosnia and Herzegovina. Considering this issue I wonder what events and historical figures were promoted and which were censored by Bosnian politicians. What role in Bosnian historical politics was played by Srebrenica and the leader of Bosnian Muslims, Alija Izetbegović. The results of these studies indicate that it was primarily the conflict in Yugoslavia that contributed to the revival of Ottoman traditions among Bosnian Muslims. Only after the war did the historical policy gain institutional support and help the ruling party mobilize the electorate. Since then, the pillar of historical policy has become the martyrdom of the nation, the Ottoman past as well as the cult of the leader of Bosnian Muslims, Alija Izetbegović. Also, the authorities aimed to convince the inhabitants of Bosnia that in their lives the period of communist Yugoslavia brought many negative consequences. This pejorative image was supported in the mass media and education.

The discussion about mutual relations between the media and politics in democracy is going on for years. One of the key issues in this debate is the impact of media on political choices and political part icipation of citizens. Last years we are observing signifi cant changes in the ways of presenting content by political actors, especially in the media. New media syst em ecology requires creativity both in political communication creating and analyzing it. One of the interest ing paradigm of this kind of analysis is gamifi cation. Th is article aims is to find out how gamifi cation elements are currently used in the practice of journalism and how the gamified schemes of political broadcast talk have the potential to st rengthen the democratic and civic purposes of journalism. The authors of this art icle are inclined to the idea that convergence between politics and popular culture can have also a positive effect for the implementation of democratic practices and civil society. And gamification creates an interest ing paradigm for underst anding political reality in terms of fun and entert ainment (according to the threat of tabloidization). Observing the dynamics of broadcast journalism it can be seen that even they can be analyzed in terms of gamifi cation mechanisms – the roles adopted by the journalist s and guest s are functional in the logic of the game. Th e prize (viewers' attention) is evident for both groups, and interactions run more oft en in ways that allow them to gain dominance and 'win' the interaction. Th e authors analyze the behavior of journalist s conducting the TV affairs programs through the scheme of roles taken in the game (according to Richard Bart le typology: achievers, explorers, socializers, killers). The test is made using quantitative and qualitative measures. ; TOMASZ Gackowski

The primary objective of this article is to pay attention to the dominant nature of the paradigm of heteronormativity which makes it impossible for the internally diversified population of the United States to develop and manifest sexual identities that are not consistent with the images of a man and a woman established already in the colonial period. In spite of the development of societies based on the principles of democracy and broadly understood tolerance, there are still some individuals who are socially and culturally marginalized in the sanctioned pubic order, and the very idea of heteronormativity invariably determines desirable patterns of conduct. The necessity to revise the time-honored standards regulating the sexual and romantic lives of both individuals and groups is highlighted by the analysis of stereotypes concerning the members of the Hispanic minority in the United States of America. It is shown that the practices employed in everyday life which are repeated in literature, movies and mass media contribute to perpetuating the existent divisions leading to further conflicts. The problem of relations occurring between Eurocentric and religious values, on the one hand, and the plurality of forms of masculinity and femininity, on the other, is juxtaposed here with one more issue, i.e. racial relations, which have been repeatedly used to justify acts of discrimination and maintain the policy of hegemony. What is more, the article indicates that the change of the existing policy can be effected by the change of factors accompanying the process of upbringing which could function as the corrective measures leading to the acknowledgement of potential "otherness" of fellow citizens.