Search results

The purpose of the study is to determine the level of readiness of social workers to teach digital technologies to the elderly in universities of the third age, which operate based on territorial centres of social services. The study was conducted in the Poltava region from June 2020 - October 2020. The sample was social workers who provide educational services to students of the University of the Third Age. The total number of respondents was 73 people.The digital literacy analysis of social workers providing geronto-education services was conducted according to five main parameters: information literacy, computer literacy, communication and media literacy, and technology literacy.The results of the digital literacy assessment show that two-thirds of social worker-teachers have enough knowledge, skills and follow the right attitudes. At the same time, digital skills received an average of 3.2 points (3.4 urban and 3.0 rural) out of 5 possible. The majority of social workers (66 people, 90%) have been actively using digital technologies in the geronto-educational process of the Third Age University for less than ten years.The study found out that 96% of social workers-gerorogists desire to move to online learning in the current situation, of which 78% expressed a desire to undergo professional retraining in online learning.As the main obstacles to mastering and developing gerorogical technologies-innovations, social workers named: insufficient awareness of digital innovations, lack of scientific and methodological literature on social technologies for teaching elderly people; lack of logistics for the application of gerorogical digital innovations; lack of material incentives.The results of the study indicate the need to develop social workers-gerorogists: knowledge in the field of modern computer technology and software, as well as the principles of their work; skills of using modern technologies (gadgets and applications); installations in the field of verification of information from the Internet and mass media; attitudes about the benefits of modern gadgets for the daily life of a professional.

The article observes the transformational processes in educational environment of the Donetsk region and hightights the vectors of pro-European and reverse models of educational processes. The author emphasises on the differences between reformation and indocrination, alanyzes upbringing of the younger generation and necesserity to develop a program of prevention the manipulative methods which influence on the consciousness of youth through the educational channels. Education of Ukraine has become the prolongation to the Soviet system. Russification and the relics of Soviet values have played a key role in the process of losing of Ukrainian positions in the Donetsk region and Lugansk region. The occupation of these territories lays a deeper diversity in worldvie, because the occupants support the basis of the "Russian world" through education and mass media. Ukrainian education has gone from deideologization, humanization and national orientation to the European vector of change. The reform of Ukrainian school is aimed at forming an active position of student in the modern world. The Donetsk region have suffered from a strong russification of schools, which even today demonstrate the lowest rates for teaching on Ukrainian language. The occupied territory of the Donbas is subjected to political and cultural reprogramming of population according to the Russian inrerest. They do it through the educational processes by the way of forced introduction of a pro-Russian model into school curricula. The processes of indocrination appeared in the purposeful reorientation of teaching courses and program material according to the Russian context. In the content we could see the shifting emphasis, revision of the humanitarian disciplines in the discourse of Slavic (Russian) world restoration. It is important to develop methodological support and a broad informative basis for responding to a humanitarian attack by a neighboring state.

The article says that young people, starting with kindergarten, school, higher education institution, along with their mentor mentors, should deal with the issues of consolidation of Ukrainians. By the way, uniting Ukrainians, for whom the unresolved war with Russia is a big problem, there is a falsification of real facts in mass media, changing worldview, vital values and judgments is rather difficult. After the restoration of Ukraine's independence, the issue of the dissemination of truthful information about Ukraine and Ukrainians around the world became very relevant, which directly involves the Ukrainian Ukrainian Civic Congress (UCU), whose activities help to bring the full political, social, economic and other aspects to the Ukrainian and world community. the life of the Ukrainian diaspora and the Ukrainian state. I think that the most important thing in this issue is the formation of a national identity. I set myself before the goal to find out how the world can influence or help a person who does not realize which national group she belongs to. What does she know about her own historical territory, does she owns and uses the language of the state of Ukraine, which (its) citizen considers himself ... Not the formation of a national identity leads to a threat to the national security of the state - the layered society, the low level of culture and political culture (it prompts buckwheat), separatism intensifies, civil society is not seriously formed or in any way formed ... Returning to the main task of the UWC - the preservation of the national identity of Ukrainians, we must emphasize that this is the support and development of Ukrainian culture, the protection of the rights and interests of Ukrainians both in the diaspora and in Ukraine, the coordination of the international ties of their constituent organizations that support and develop Ukraine's national identity, spirituality, language, culture and heritage of Ukrainians around the world. The UWC assists in the development of public life of Ukrainians in the countries where they live, and also strengthens the positive attitude towards Ukrainians and the Ukrainian state and protects the rights of Ukrainians, regardless of their place of residence, in accordance with the Universal Declaration of Human Rights. So the article is intended for educators in the first place. To sum up, it should be noted that the formation of a national identity is one of the main tasks of the Ukrainian state at the present stage. To implement it, it is necessary to actualize the efforts of educators of all levels and non-governmental organizations in the field of public and, above all, interethnic relations.

The article is devoted to the analysis of vaccination discourses as ways of constructing and transforming social reality. Vaccination is considered, firstly, as a direction of state policy in the social and medical sphere; secondly, as a basis for realizing a legitimizing identity or constructing a resistance identity. Based on M. Castells' concept of identity and the theory of discourse by E. Laclos and C. Mouffe, two discourses are distinguished that coexist in an antagonistic struggle – "for" (support) and "against" (resistance) to vaccination. The state is the main subject of the formation of the discourse for vaccination, constructing a legitimizing identity. The nodal points of this discourse are analyzed in the sphere of the regulatory law, particularly, in the Roadmap for COVID-19 Vaccines. This discourse is constructed on the nodal points of inclusion (being vaccinated means "being included" and having access to certain benefits), trust (in health care system and the vaccines), safety (both on the individual and national levels). The discourse "against" vaccination, which is the basis for the formation of the resistance identity, is characterized by the absence of the main subject of its construction. The channels of its objectification through which the media act becomes more significant than the status of the discourse constructing subjects. The nodal points of this discourse are analyzed in the context of new media – Ukrainian-language publications of the online media in Ukraine – as a space of the "culture of freedom" that creates the basis for the transition from mass communications to mass self-communications. Such discourse is constructed on interconnected nodal points of distrust and unsafety (the formation of scientific and medical doubts, discrediting the quality of vaccines, direct or indirect articulation of the sign of death). This study has recorded the exceptional significance of distrust as a point of catalyzing other nodal points and signs. The construction of discourses of support and resistance to vaccination occurs according to different algorithms: if, in the field of discourse struggle, the articulation of the point of distrust is sufficient for the dominance of the discourse of resistance, then for the discourse of support for vaccination it is necessary to construct various signs and nodal points to reproduce the positions of its dominance. It is obviously that public policy should provide for the meaningful integration of the nodal points of security and trust, as well as the construction of a new nodal point of rallying, which should be articulated not only in the legal framework, but also in the plurality of discourse fields that form the discourse of support for vaccination (speech officials, communications from the responsible authorities and generally within the vaccination information campaign).

The perception by people of their everyday satellites, assistants, and sources of disturbance factors that are electronic devices is discussed in the article. The presence of signs of animatism and magic actions in relation to devices is noted, the reasons for their preservation in the secularized society are highlighted, and the perspective of devices subjectivation is considered. Among the factors of the subjectivation, the contribution of engineers to the anthropomorphization of the user interaction with devices, as well as the influence of media on the "reputation" of gadgets, are distinguished. Based on the results of the modern media publications headlines content analysis, it is illustrated how the media influence the perception of gadgets by an ordinary user. «Grammatical» and «semantic» techniques, due to which the image of «subjectivity» of devices is created in news publications, are distinguished. A parallel is drawn between the mechanisms of the formation and preservation of the «cult of the dead» in society and the way the society attitudes towards «smart» devices. It is emphasized that the strength of the noted factors becomes essential, first of all, due to the phenomenon of reification. Since in the practices of everyday use of the device, the user does not think about the nature of the device itself, or about their interactions with it, the origins, reasons for these practices and ideas about the internal structure of the device are not tracked in any way, a foundation for the reification of gadgets is formed, which is already especially noticeable in the fact how children relate to the «smart» technologies around them. It is noted that at present the fact of such a pseudosubjectivity of electronic devices is not obvious and generally accepted in the mass consciousness, however, reification can lead to the institutionalization of electronic devices as subjects of the social world in the future. The perception by people of their everyday satellites, assistants, and sources of disturbance factors that are electronic devices is discussed in the article. The presence of signs of animatism and magic actions in relation to devices is noted, the reasons for their preservation in the secularized society are highlighted, and the perspective of devices subjectivation is considered. Among the factors of the subjectivation, the contribution of engineers to the anthropomorphization of the user interaction with devices, as well as the influence of media on the "reputation" of gadgets, are distinguished. However, by drawing a parallel with the mechanisms of formation and preservation of the «cult of the dead» in the society, it is emphasized that the strength of these factors acquires a significant character, primarily due to the phenomenon of reification.

It is devoted to the problem of analyzing memes as a tool of information warfare. The article analyzes the history and origin of the study of memes as a phenomenon of information interaction and social technology. Memes can be interpreted as: image, idea, symbol, action, any cultural information copied by one person from another; the collective unconscious at the moment of acquiring verbal and visual form; specially created information message, which is distributed in the information space and is intended to form the necessary picture of the human world and make appropriate decisions. The meme influences the perception of reality and drives action. Different types, types of memes and their characteristics are considered. There is a diversity of spread of this phenomenon: global Internet memes, understandable to a wide range of people, and local memes that require specific awareness (gaming, hacking, scientific, professional). Emphasis is placed on the use of memes in contemporary armed conflicts. The information war, combined with the peculiarities of the modern information society, led to the use of new technologies to influence the mass consciousness, in particular, memetic weapons. The article analyzes memetic weapons as a technology of using memes for the distribution of beneficial information in the information space of the object of information confrontation. Particular attention was paid to the analysis of the perceptions of memes by ATO participants and volunteers. The urgency of the problem is determined by the need to analyze the impact of ideas reflected in Internet memes on the mass consciousness during the Russo-Ukrainian war. Within the framework of the Polish-Ukrainian project "Crisis Intervention – Support for NGOs in Ukraine Working with ATO Soldiers and Their Families", 20 flexible interviews were conducted. The focus of the study may be to analyze the perception and functioning of political Internet memes on social media. Empirical studies of the influence of Internet memes on the structural components of the psyche of Internet users are also promising. The war in eastern Ukraine reaffirmed the paradigm shift of modern warfare, demonstrated the thoroughness of a thorough study of the phenomenon and the need to develop entirely new approaches to the realization of political and military goals.