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The author provides a comparative analysis of the German media publications on the regional elections in 2012 and municipal elections of 2010 in Russia. Basing on the study material general conclusions are made on the development of electoral democracy in Russia from the German media point of view.

The author of this article makes review and compares some articles from the most influent and popular German newspapers, concerning the last local elections in Russia. This event is presented from the point of view of different political trends and their attitude to elective democracy in Russia.

This article is devoted to the practical and theoretical aspects of product placement application within modern Internet mass media. Relevance of the research is proven by the fact that today this marketing tool is not regulated by the advertising legislation in the Russian Federation and officially, it is not considered to be advertising, being at the same time a demanded method of goods and services promotion. Due to the lack of legislative regulation, there is no theoretical judgment of product placement application in the online sphere. The article provides the analysis of benefits and shortcomings of promotional materials implementation through the declared technology in Internet mass media. Further prospects of industry development are demonstrated, and up-to-date statistical data on the size of interactive advertising market in the Russian Federation are provided.

The problems of promotion of family values in the Russian mass media were analyzed in the article. Popularization of family values through the media should contribute to strengthening the family institution and become an effective tool in the fight against the demographic crisis. The results of the content analysis confirms that the media neglect of family problems. In this situation, promotion of family values among young people is ineffective.

В данной статье рассматриваются политические неологизмы английского языка в массмедийном дискурсе.

The erosion of media trust raises concerns about the ways in which the conduit of political information could undermine citizens' trust in democracy. While a large body of research in western democracies shows that media trust is contingent on specific media-system, political and cultural factors pertaining to national contexts, little is known about the sources of media trust in the new democracies from Central and Eastern Europe. Based on statistical analyses of public opinion surveys, this research tests if levels of trust in various traditional (television, radio, written press) and alternative mediums (Internet and online social networks) are differentiated along political party lines and depending on media consumption patterns in post-communist Romania. The results reveal a stronger association between trust in political parties and trust in traditional mediums, while trust in online media is more strongly linked to consumption patterns. These findings have practical, theoretical and normative implications for the functioning of democracy in post-communist societies.

Mass-media discourse is a "mirror" of sorts, which reflects general opinions and allows for understanding society's mindset concerning migration issues. This article is devoted to analyzing the images created by Spanish mass-media regarding Latin American immigrants residing in Spain. Such a vision ultimately led to the emergence of an enduring perception of said immigrants by Spanish society from two main points of view – fear and pity. Columbians and Ecuadorians served as the prototypes for all Latin Americans who illegally entered Spain. The author reveals the reasons for the "divide" in Spanish mass-media's perception of Columbia and Columbians, who became synonymous with danger, as well as Ecuador and Ecuadorian immigrants, who are primarily associated with Испанские СМИ о латиноамериканских мигрантах: между страхом и жалостью 110 № 4, Том 10, 2019 compassion and pity. This article examines the main stages of Latin American migration to Spain at the end of the 20th century and at the beginning of the 21st century, which were primarily comprised in succession by immigrants from Columbia, Argentina, Venezuela and Cuba. The author characterizes the most numerous of Spain's Latin American Diasporas. It is revealed that immigration is a collectively constructed social phenomenon. In turn the host society attributes certain characteristics to visitors ("others") which they in fact do not possess. Such artificially assigned qualities are the result of a so-called "symbolic structure", attributed to each "imaginary migrant". Latin American migration to Spain is a result of a multitude of factors lying on various levels. However, it is very uncommon for the news to carefully examine the regional and global aspects of this process. This article reveals the specific image of Latin American migrants which developed in Spain towards the beginning of the 21st century. The author attempts to define the hidden ideology supporting the vast majority of those negative Latin American migrant stereotypes broadcast by national mass-media.

Статья посвящена современной тенденции активного использования английских заимствований в языке немецких СМИ. На примере заголовков немецких онлайн-СМИ рассматриваются различные виды англицизмов, их функции в современной прессе, а также особенности и основные способы их перевода на русский язык.
This article focuses on the modern tendency of using English borrowings in German mass media. The article deals with different types of anglicisms, their functions in the modern press, as well as the main ways of their translation into Russian by the example of headlines in German online-mass media.

В данной статье рассматриваются функции влияния средств массовой информации на политическую жизнь Российской Федерации, аспекты которых, как полагает автор, содействуют формированию политической культуры современной России. Так же он отмечает, что СМИ, как и другие сферы общественной жизни, находятся на стыке своего развития и становления демократической гласности и независимости от властных государственных структур. Суть заключается в том, что построение правового государства и формирование политической культуры зависят как от власти, так и от самого общества, находящихся под влиянием СМИ, которое имеет своей миссией расширение политической культуры и духовного роста.

Лозовский Б. Н. Российские СМИ: портфель заказов на модернизацию / Б. Н. Лозовский // Известия Уральского государственного университета. Сер. 1, Проблемы образования, науки и культуры. — 2011. — N 2 (89). — С. 7-12.There are considered the theoretical and practical problems of transformation of Russian mass media during the changes of social, political, economical conditions and their influence on journalism education. ; Лозовский Б. Н. Российские СМИ: портфель заказов на модернизацию / Б. Н. Лозовский // Известия Уральского государственного университета. Сер. 1, Проблемы образования, науки и культуры. — 2011. — N 2 (89). — С. 7-12.Рассматриваются теоретические и практические проблемы трансформации российских СМИ в период смены социально-экономических условий, их влияние на журналистское образование.

Modern political sociology covers in detail the issues of formation of public opinion in the traditional media - TV, press, and radio. But the problem of direct influence of informational agencies on target audience remains fairly undeveloped. The role of information agencies in mass communication has undergone a number of changes over the previous two decades. The dynamics and nature of these changes are identified in the framework of this article. Thanks to the progress of science and technology, news agencies, bypassing the media, have become able to establish links with the end consumer of the news. Researchers are required to "reassemble links" of the classical communication model: the source of information - the message - the transmitting channel (news agency) - the information interpreter (media) - the recipients of the message (the audience). ; В современной политико-социологической литературе подробно освещаются вопросы формирования общественного мнения традиционными средствами массовой информации (телевидением, прессой, радио), но при этом еще недостаточно разработана проблематика направленного воздействия информационных агентств на конечную аудиторию. Рассматривается изменение роли информационных агентств в средствах массовой коммуникации за последние два десятилетия и предпринимается попытка раскрыть динамику и характер этих изменений. Благодаря прогрессу науки и техники информационные агентства, минуя СМИ, получили возможность устанавливать связи с конечным потребителем новостей. От исследователей требуется заново «перебрать звенья» классической коммуникационной модели: источник информации - сообщение - передающий канал (информагентство) - интерпретатор информации (СМИ) - получатели сообщения (аудитория).

The article presents the results of a study of employment in the Russian media. Given the global trend of feminization of the media, the issues of professional self-realization, salary and career growth were analyzed through the prism of gender. The research tools included, firstly, a mass questionnaire of media workers holding both creative and administrative positions; secondly, a series of in-depth structured interviews with experts experienced in working as journalists and editors-in-chief; heads of journalistic associations; owners and founders of publications; heads of HR services of media structures; and thirdly, analysis of statistics relating to the editorial corps of editions at the municipal, regional and national levels — in the latter case the data on leading news agencies and Internet resources were analyzed. The study confirmed the trend of feminization, which is based on the socio-political (reducing the influence of the media and, consequently, lower salaries) and technological aspects (spread of information technology, forcing traditional media to compete with social media, saving on staff and reducing the quality of materials). Dissatisfied with the decline in income and in the prestige of the profession men were replaced by women, that was facilitated by a marked increase in the accessibility of journalistic education. The size of salaries depends on decisiveness of the media, on region, and also on the topics that a journalist is engaged in; in general, the willingness of women to work for a lower salary is forced. Precarious employment that is widespread in the industry deprives workers of social protection, while most of them are young women. The article examines the so-called "glass ceilings": the more influential the media, the less often it is led by a woman. At the same time, only a quarter of the respondents acknowledge the presence of gender discrimination in their industry, and most of them are women. This is partly due to the prevalence among journalists of both sexes of traditional ideas about the distribution of the social roles of men and women in family and in society.

Деятельность средств массовой информации оказывает значительное влияние на общественное мнение. Информация, поступающая по каналам СМИ, несет в себе многократно повторяемые политические ориентации и ценностные установки, которые закрепляются в сознании людей. В данной статье рассматриваются некоторые аспекты функционирования языковой игры в политическом медиадискурсе. Языковая игра может служить действенным средством манипуляции в политической коммуникации. ; Media activity has an extremely large impact on public opinion. Information coming through media channels, bears repeatedly repeated political attitudes and values which are fixed in people's minds. The article deals with the some aspects of the language game in the mass media discourse. Also, the author considers the language game as a powerful means of manipulation in the political communication. Here is represented the essential functions in the mass media which are carried out by the language game.

В статье рассматриваются вербальные средства манифестации образа Китая в массмедиа России и США сквозь призму этнокультурной специфики. ; The urgency of the article can be attributed to the digital opportunities of modern civilization, when the presence of a rich arsenal of language tools and information and communication technologies allows politically engaged media to have a significant impact on the dynamics of human society development, the functioning of mechanisms of public administration and interethnic interaction.

Предметом исследования явились способы отражения и лингвистического выражения территориальной идентичности в печатных региональных средствах массовой информации. Материалом изучения избраны печатные издания Приенисейского региона: «Заря Енисея» (городская общественно-политическая газета города Лесосибирска), «Ангарский рабочий» (общественно-политическая газета Мотыгинского района), «Енисейская правда» (общественно-политическая газета г. Енисейска и Енисейского района), «Заря» (общественно-политическая газета Пировского района Красноярского края), «Северо-Енисейский вестник» (муниципальная газета Северо-Енисейского района), «новая жизнь» (Казачинская общественно-политическая газета Красноярского края).Цель. Рассмотреть понятие «региональная идентичность» и выявить маркеры территориальной идентичности в региональных печатных СМИ.Методы исследования: описательный метод и метод контекстуального анализа.Результаты. Региональная идентичность определяется как форма коллективной идентичности, при которой ее носитель оказывается способным к пространственно-временной идентификации, ценностному, эмоциональному, регулятивному соотнесению с внешним миром. При анализе текстов региональных газет выявлены определённые черты, отражающие и формирующие территориальную «самость», что свойственно провинциальным газетам в целом и отличает их от федеральных СМИ. Установлено, что средства массовой информации могут рассматриваться как средства формирования, выражения и трансляции региональных ценностей и являются действенным средством отражения и моделирования территориальной идентичности. ; The ways of reflecting and linguistic expression of territorial identity in the printed regional mass media were the subject of the study. The printed publications of the Yenisei region: Zarya of the Yenisei (socio-political newspaper of the city of Lesosibirsk), Angarsky Rabochiy (socio-political newspaper of Motyginsky district), Yeniseiskaya Pravda (Yeniseisk and Yeniseisky district socio-political newspaper ), Zarya (social and political newspaper of Pirovsky district), Severo-Yeniseisky Vestnik (municipal newspaper of North Yenisei district), Novaya zhizn (Kazachinskaya socio-political newspaper of Krasnoyarsk Territory) were chosen as the material for the research.Goal. To consider the concept of "regional identity" and to identify markers of territorial identity in the regional printed media.Research methods: the descriptive method and the method of the contextual analysis.Results. The regional identity is defined as a form of collective identity at which its carrier is capable to spatiotemporal identification, valuable, emotional, regulatory correlation with the outside world. When analyzing the texts of the regional newspapers certain features of reflecting and shaping the territorial "self" are revealed, that is characteristic of provincial newspapers in general and distinguishes them from the federal media. It is established that the mass media can be considered as means of formation, expression and transfer of regional values and are effective means of reflection and modeling of territorial identity.