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The article analyzes lexical items, the augmentatives, that are used in the language of modern mass media; it is defined new lexical items and expansion of the sphere of their functioning in media materials on social and political and other subjects; it is defined the functional and stylistic role of augmentatives in the language of the press and negative assessment in publicistic materials. The descriptive research method and observation method were used as main in studying augmentatives in the language of Ukrainian periodicals of the XXI century. At different stages of the research the method of functional analysis was used to determine the stylistic load of lexical items. It is concluded that in the language of Ukrainian periodicals, the augmentatives are rarely used, unlike diminutives. They most often have a negative assessment function, representing neglect, condemnation, contempt, etc. Sometimes, with the help of augmentatives, they show the size of the object, phenomenon, or a living being that the author writes about. In general, the augmentatives give some expressive coloring to the text.

The author provides a comparative analysis of the German media publications on the regional elections in 2012 and municipal elections of 2010 in Russia. Basing on the study material general conclusions are made on the development of electoral democracy in Russia from the German media point of view.

The author of this article makes review and compares some articles from the most influent and popular German newspapers, concerning the last local elections in Russia. This event is presented from the point of view of different political trends and their attitude to elective democracy in Russia.

The purpose of the article is to identify specific features of the modern Ukrainian superhero as a mechanism of cultural reflection. Recently, comics have become popular in Ukraine, and on the shelves of bookstores every year, there are more and more interesting Ukrainian superhero comic stories that are closely intertwined with socio-cultural and political contexts. However, the image of a modern Ukrainian superhero remains an unexplored phenomenon. The research methodology includes a historical method for systematizing the available material, a method of analysis used to compare national and foreign publications and projects where superheroes operate, and a synthesis method for summarizing the results of the research. The scientific novelty is to identify the main features of the modern Ukrainian superhero and its representation in the mass media as a tool for self-analysis of Ukrainian society. Conclusions. Modern Ukrainian comic culture produces the latest images that emerge from the circumstances of Ukrainian society (the Revolution of Dignity, the war in the East of Ukraine). The Ukrainian superhero, following the traditions of the world classics, has superhuman capabilities and special character traits. Through mass media promoting the image of a superhero, national values are actively promoted in Ukraine. ; The purpose of the article is to identify specific features of the modern Ukrainian superhero as a mechanism of cultural reflection. Recently, comics have become popular in Ukraine, and on the shelves of bookstores every year, there are more and more interesting Ukrainian superhero comic stories that are closely intertwined with socio-cultural and political contexts. However, the image of a modern Ukrainian superhero remains an unexplored phenomenon. The research methodology includes a historical method for systematizing the available material, a method of analysis used to compare national and foreign publications and projects where superheroes operate, and a synthesis method for summarizing the results of the research. The scientific novelty is to identify the main features of the modern Ukrainian superhero and its representation in the mass media as a tool for self-analysis of Ukrainian society. Conclusions. Modern Ukrainian comic culture produces the latest images that emerge from the circumstances of Ukrainian society (the Revolution of Dignity, the war in the East of Ukraine). The Ukrainian superhero, following the traditions of the world classics, has superhuman capabilities and special character traits. Through mass media promoting the image of a superhero, national values are actively promoted in Ukraine.

The purpose of the article is to identify specific features of the modern Ukrainian superhero as a mechanism of cultural reflection. Recently, comics have become popular in Ukraine, and on the shelves of bookstores every year, there are more and more interesting Ukrainian superhero comic stories that are closely intertwined with socio-cultural and political contexts. However, the image of a modern Ukrainian superhero remains an unexplored phenomenon. The research methodology includes a historical method for systematizing the available material, a method of analysis used to compare national and foreign publications and projects where superheroes operate, and a synthesis method for summarizing the results of the research. The scientific novelty is to identify the main features of the modern Ukrainian superhero and its representation in the mass media as a tool for self-analysis of Ukrainian society. Conclusions. Modern Ukrainian comic culture produces the latest images that emerge from the circumstances of Ukrainian society (the Revolution of Dignity, the war in the East of Ukraine). The Ukrainian superhero, following the traditions of the world classics, has superhuman capabilities and special character traits. Through mass media promoting the image of a superhero, national values are actively promoted in Ukraine. ; The purpose of the article is to identify specific features of the modern Ukrainian superhero as a mechanism of cultural reflection. Recently, comics have become popular in Ukraine, and on the shelves of bookstores every year, there are more and more interesting Ukrainian superhero comic stories that are closely intertwined with socio-cultural and political contexts. However, the image of a modern Ukrainian superhero remains an unexplored phenomenon. The research methodology includes a historical method for systematizing the available material, a method of analysis used to compare national and foreign publications and projects where superheroes operate, and a synthesis method for summarizing the results of the research. The scientific novelty is to identify the main features of the modern Ukrainian superhero and its representation in the mass media as a tool for self-analysis of Ukrainian society. Conclusions. Modern Ukrainian comic culture produces the latest images that emerge from the circumstances of Ukrainian society (the Revolution of Dignity, the war in the East of Ukraine). The Ukrainian superhero, following the traditions of the world classics, has superhuman capabilities and special character traits. Through mass media promoting the image of a superhero, national values are actively promoted in Ukraine.

Mass media role and importance in terrorist strategy are analysed in this article. Key words: mass media, terrorism, information, aggressor, political actors. ; Проаналізовано роль ЗМІ як чинника в реалізації терористичної стратегії. Ключові слова: ЗМІ, тероризм, агресори, політичні актори, інформація.

This article is devoted to the practical and theoretical aspects of product placement application within modern Internet mass media. Relevance of the research is proven by the fact that today this marketing tool is not regulated by the advertising legislation in the Russian Federation and officially, it is not considered to be advertising, being at the same time a demanded method of goods and services promotion. Due to the lack of legislative regulation, there is no theoretical judgment of product placement application in the online sphere. The article provides the analysis of benefits and shortcomings of promotional materials implementation through the declared technology in Internet mass media. Further prospects of industry development are demonstrated, and up-to-date statistical data on the size of interactive advertising market in the Russian Federation are provided.

The processes, taking place in our national information space, cannot but put us on guard. Most alarming they are in the sphere of TV-speaking. Now they look especially dangerous, when Ukraine is in military confrontation, combined with hybrid war with aggressive Northern neighbour. We have been experiencing a difficult period of attempts of reforms' implementation, which have been declared by the authorities (unfortunately, the majority of them are pseudo plans), especially in information sphere. Both the results of future elections and the future of our state directly depend on these reforms.

The problems of promotion of family values in the Russian mass media were analyzed in the article. Popularization of family values through the media should contribute to strengthening the family institution and become an effective tool in the fight against the demographic crisis. The results of the content analysis confirms that the media neglect of family problems. In this situation, promotion of family values among young people is ineffective.

В данной статье рассматриваются политические неологизмы английского языка в массмедийном дискурсе.

У статті проаналізовано метафору, що функціонує у сучасній мові мас-медіа. Дослідження виконано у річищі аксіологічної прагмалігвістики, зокрема крізь призму соціальної оцінності. Виявлено імпліцитні й експліцитні шляхи формування оцінної семантики: до експліцитнооцінних належать слова, оцінність яких уходить у семантичну структуру слова, що зберігають оцінне забарвлення поза контекстом; до імпліцитнооцінних – оцінність яких простежується лише у відповідних умовах контексту. Виявлені тенденції характеризують період 2000–2019 рр. ; The article analyzes the metaphor (in a broad sense) functioning in the modern language of mass media. The study was performed in line with accolate pragmatic, in particular through the prism of social not – «one of the main stylistic traits of newspaper and journalistic style, due not only informative but also – mostly – powerful nature of journalistic broadcast» (L. Duskaeva). The aim of the article is – to identify produced and functioning metaphors in the modern mass media language, to determine their axiological potential and ways of its formation. The source base was the dictionary of metaphorical phrases of the Ukrainian press and materials of television and electronic media, which were not included in the dictionary due to its reliable, thematic and time constraints. The analysis attracted more than 4000 metaphors. The study identified implicit and explicit ways of formation of evaluative semantics: explicitating the words, the assessment of which is included in the semantic structure of the word, preserving the evaluative overtones out of context; implications to consider the words, which is observed only under appropriate conditions of context. The means of formation of implicit not consider use of medical, domestic, educational, military, cultural, traffic, sports and other bits of vocabulary, each of which is in the process of metaphorization gets its unique flavor axiological; the formation of axiological opposition «own / someone else», «old / new». The lexical system of the language of mass media has an open character, the relative constancy can be determined only for a certain period, which is due to the constant need (relevance) of its study, and hence the prospect of further research. Therefore, the analysis of mass media metaphors in the axiological aspect is a synchronous section of the study of the vocabulary of mass media in 2000–2019.

Mass-media discourse is a "mirror" of sorts, which reflects general opinions and allows for understanding society's mindset concerning migration issues. This article is devoted to analyzing the images created by Spanish mass-media regarding Latin American immigrants residing in Spain. Such a vision ultimately led to the emergence of an enduring perception of said immigrants by Spanish society from two main points of view – fear and pity. Columbians and Ecuadorians served as the prototypes for all Latin Americans who illegally entered Spain. The author reveals the reasons for the "divide" in Spanish mass-media's perception of Columbia and Columbians, who became synonymous with danger, as well as Ecuador and Ecuadorian immigrants, who are primarily associated with Испанские СМИ о латиноамериканских мигрантах: между страхом и жалостью 110 № 4, Том 10, 2019 compassion and pity. This article examines the main stages of Latin American migration to Spain at the end of the 20th century and at the beginning of the 21st century, which were primarily comprised in succession by immigrants from Columbia, Argentina, Venezuela and Cuba. The author characterizes the most numerous of Spain's Latin American Diasporas. It is revealed that immigration is a collectively constructed social phenomenon. In turn the host society attributes certain characteristics to visitors ("others") which they in fact do not possess. Such artificially assigned qualities are the result of a so-called "symbolic structure", attributed to each "imaginary migrant". Latin American migration to Spain is a result of a multitude of factors lying on various levels. However, it is very uncommon for the news to carefully examine the regional and global aspects of this process. This article reveals the specific image of Latin American migrants which developed in Spain towards the beginning of the 21st century. The author attempts to define the hidden ideology supporting the vast majority of those negative Latin American migrant stereotypes broadcast by national mass-media.

This publication proves the importance of singling out and comprehending a special category of crimes committed due to political motives and considerations. The main tendencies of the analysis of political crimes in Ukrainian mass media have been ana-lyzed. Key words: mass media, political crimes, political terror and terrorism, political repressions. ; У публікації доведено доцільність виокремлення й осмислення особливої категорії резонансних злочинів, скоєних із політичних мотивів та міркувань. Проаналізовано основні тенденції, що утвердилися в українських засобах масової інформації щодо висвітлення політичної злочинності. Ключові слова: засоби масової інформації, політична злочинність, полі-тичний терор і тероризм, політичні репресії.

Статья посвящена современной тенденции активного использования английских заимствований в языке немецких СМИ. На примере заголовков немецких онлайн-СМИ рассматриваются различные виды англицизмов, их функции в современной прессе, а также особенности и основные способы их перевода на русский язык.
This article focuses on the modern tendency of using English borrowings in German mass media. The article deals with different types of anglicisms, their functions in the modern press, as well as the main ways of their translation into Russian by the example of headlines in German online-mass media.