Search results

The subject matter of this article is an incorporation of contemporary media systems within the cross-linking processes of the social structure, and in particular, meditative mechanisms of the forming and marking of the life-styles by means of transmission of the generalized codes of social inequality and cultural distinctions. Against the background of the Ukrainian materials the empirical classes of preferences, which are understood as patterns of correspondence between media sources and communication practices of the audiences varied by the status and cultural characteristics, are considered.

Die Verfasser setzen sich mit den Strukturen und Triebkräften von in der deutschen Öffentlichkeit ausgetragenen Antisemitismusdebatten auseinander. Sie fragen, ob diese Debatten Ausdruck eines kritischen Reflexionsniveaus oder Resultat der "Moralkeule Auschwitz" sind, und sie untersuchen die Rolle der Massenmedien, die diese Debatten an die Öffentlichkeit tragen. Der Antisemitismus, so die Verfasser, ist in Deutschland tief verwurzelt. Debatten über den Antisemitismus sind einerseits von dem Wunsch geprägt, die deutsche Vergangenheit vom Schatten des Holocaust zu entlasten, andererseits von einer Lust an Provokation, wie sie beispielsweise bei Möllemann zum Ausdruck kommt. Auf medialer Ebene sind solche Vorstöße besonders wirksam, da sie den Mechanismen der Massenmedien entgegenkommen. Diese öffentlichen Debatten, so die Verfasser, kranken daran, dass sie in einer "vermachteten Öffentlichkeit" stattfinden. Die eigentlichen Opfer der Debatte um eine Neubewertung der Täter-Opfer-Frage in Deutschland sind die heute in Deutschland lebenden Juden. (ICE2)

From political practitioners' point of view the pre-election campaign publicity is a complicated political phenomenon and at the same time the process built upon the rules of political communication that fulfills a number of consistent functions during campaign. Among these functions are: political party, new election bloc or separate candidate's name identification; election bloc and can didate's im age building; election platform identification, issue development and exploitation; campaign messages symbolization and advertising as well as others. The author came to the conclusion that these types of factors in most cases motivate voter choices in elections in Ukraine.

The article reviews pragmatic, conservative, radical, idealistic, neutral, critical, and vulgar-managerial worldview approaches to the interpretation of public relations' social role in a society wide-familiar within the theory and practice of Western countries. Sharing the American scholar James Grunig's and his colleagues' point of view on the normative theory of ethical PR, the author shows that only in case of the practical application of symmetrical (ideal) model of communication between organizations and publics, the social institute of public relations may overcome an utilitarian approach to ethics and become more effective and socially responsible. The author comes to the conclusion that application of such a symmetrical model of public relations in Ukraine will promote the democratic development and creation of a civil society in this country.