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The article reveals basic ideas and mainstream of discussions concerning mass media, shows transformation of mass media functions in a historical retrospective. Some major functions of mass media are analyzed: realization of political dialogue; running of profitable business; influence on social and cultural spheres; spreading political influence on the international level. The author focuses on the increasing complexity of mass media functioning and the growth of the economic component in media corporations' activity.

The paper provides a professional overview of the development of media technology, as well as the influence of technology on media content and its interpretation. The aim of communication is definitively to connect the source with the receiver. It means to solve the main problem – to overwhelm the obstacle of space and time. Technological goals since the dark ages were aimed at increasing the physical features of man as direct carrier or to replace him by a more efficient one.

In light of the importance of culture for the autonomy, sense of identity, and self-respect of individuals, cultural minorities have a right that their cultures flourish. Since cultural minorities are frequently in a disadvantaged position in the cultural market-place, a commitment to equality implies that the state ought to take steps to assist these minorities in preserving their cultures. This Article examines the ways the mass media can assist cultural minorities in preserving their cultures. For instance, when the media present contents that relate to the cultures of minorities, individual members of the minority group are exposed to their culture; media designated for cultural groups facilitate dialogue between group members, thus enabling the cultural group to determine which parts of its culture to retain and which parts to change. With that said, contemporary media frequently provide insufficient cultural contents due to the influence of commercial operational logic. This Article examines why the motivation for profit leads to under-production of cultural materials for minorities and to insufficient inclusion of cultural minorities in the public discourse. It is argued that the inequality caused by the media—which provide minorities with too little of the cultural contents so pertinent to the realization of their right to culture—merits corrective intervention. The Article examines possible forms of State intervention with the media on behalf of cultural minorities, taking into consideration that such intervention is a sensitive issue, since it has ramifications concerning the scope of the freedom of the press. Accordingly, it is argued that the State ought to be permitted to create legislation which intervenes, mainly by means of subsidies and structural regulation, to improve the manner in which the media fulfill their roles in a multicultural democracy. In contrast, there should be sparse use of conditionality in the issue of licenses for media operators.

Claims regarding the power of the mass media in contemporary politics are much more frequent than research actually analysing the influence of mass media on politics. Building upon the notion of issue ownership, this article argues that the capacity of the mass media to influence the respective agendas of political parties is conditioned upon the interests of the political parties. Media attention to an issue generates attention from political parties when the issue is one that political parties have an interest in politicizing in the first place. The argument of the article is supported in a time-series study of mass media influence on the opposition parties' agenda in Denmark over a twenty-year period.

This article deals with general and specific aspects of how Romanian media covered the African swine flu crisis between 2014 and 2018. The analysis was mainly based on the available ground of media framing theory. The mediatic tone of reporting the African swine flu predicament complies with the pre-crisis, crisis, and post-crisis stages, as identified in the literature. Concerning the Romanian media approach on the African swine flu subject, the economic consequences and the mediatic leadership frames proved to be strongly related to similar inter-human and zoonotic diseases. The Romanian coverage of epizootics' main frames indicates a detached approach to the subject with exciting variations regarding the connections between information units and the general norms of mediatic content. This research suggests a few remarkable aspects that hint at current changes in the journalistic paradigm and the need to acknowledge crisis communication's significance when dealing with epizootic diseases.