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The Social Media and Digitalization of Political Participation in Youths: An Indonesian Perspective ; Media Sosial dan Digitalisasi Partisipasi Politik pada Generasi Muda: Perspektif Indonesia
Digitalization in the modern era has provided opportunities for the youths to participate in this information and social spheres. The concentrated use of social media has contributed to the astonishing factor among the voters where social media has changed the preferences of youths toward the right to vote. The research aims to investigate the contributions and preferences of youths toward political participation in the contemporary discussion in Indonesia. This research was quantitative research using a purposive random sampling technique to give equal opportunity to each respondent. The mode of data collection was an online survey. The majority of the respondents in this research were the student of the universities. Data were collected in April 2019 to examine the interest of youths in general elections in Indonesia. This research found that social media and Social Networking Sites (SNSs) have provided a unique platform to discuss political matters and 'take apart' in political discussions. Existing in-depth researches on this phenomenon show that political awareness among youths in Indonesia is an essential part and social media is the leading indicator. This research suggested some recommendations for to usage of social media for the socialization of youths. ; Digitalisasi di era modern telah memberikan peluang bagi generasi muda untuk berpartisipasi dalam bidang informasi dan sosial ini. Penggunaan media sosial yang terkonsentrasi telah berkontribusi pada faktor menakjubkan di antara para pemilih di mana media sosial telah mengubah preferensi kaum muda terhadap hak untuk memilih. Penelitian ini bertujuan untuk menyelidiki kontribusi dan preferensi generasi muda terhadap partisipasi politik dalam diskusi kontemporer di Indonesia. Penelitian ini adalah penelitian kuantitatif dengan menggunakan teknik purposive random sampling untuk memberikan peluang yang sama bagi setiap responden. Mode pengumpulan data dalam penelitian ini menggunakan survei online. Mayoritas responden dalam penelitian ini adalah mahasiswa universitas. Data dikumpulkan pada April 2019 untuk menyelidiki minat generasi muda dalam pemilihan umum di Indonesia. Penelitian ini menemukan bahwa media sosial dan situs jejaring sosial (Social Networking Sites atau SNS) telah menyediakan platform yang unik untuk mendiskusikan masalah politik dan 'mengambil terpisah' dalam diskusi politik. Penelitian ini menyarankan beberapa rekomendasi untuk penggunaan media sosial untuk sosialisasi generasi muda.
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The Campaign Strategy of 2019 Presidential and Vice-Presidential Elections on Social Media ; Strategi Kampanye dalam Pemilihan Presiden dan Wakil Presiden pada Pemilu 2019 melalui Media Sosial
Social media has changed the ways of the political campaign to win their candidates. The media has been prepared for disseminating vision and mission of political candidates since social media has been a promising strategy campaign. This study aims to analyze the campaign strategy of the 2019 Presidential and Vice-Presidential elections on Social Media. The method used was descriptive qualitative. The Data sources were obtained through the winning team accounts of Jokowi and Prabowo on Twitter. Data analysis techniques used Nvivo 12 plus through the crosstab feature. The results of the study found that the two winning team accounts on Twitter @BK52bersamaJKW and @PrabowoSandi_ID were very enthusiastic during the campaign. However, in the consistency level of Twitter account @BK52bersama JKW from February to April was not stable during the campaign process. Meanwhile, the Twitter account @PrabowoSandi_ID Twitter from November to December was inactive and it increased in January. Between the two winning teams; the Prabowo team was more enthusiastic in disseminating the candidate by using the hashtag where the percentage level is higher than the winning team of Jokowi. ; Media sosial telah banyak mengubah cara dalam strategi pemenangan kandidat politik. Secara khusus, para kandidat politik telah mempersiapkan media sebagai strategi yang menjanjikan untuk menyampaikan visi dan misi mereka. Penelitian ini bertujuan untuk menganalisis strategi Pemilihan Presiden dan Wakil Presiden pada tahun 2019 melalui Media Sosial. Penelitian ini menggunakan metode kualitatif deskriptif dengan akun Twitter Tim Pemenangan Jokowi dan Prabowo sebagai sumber data. Data kemudian dianalisis dengan menggunakan Nvivo 12 plus melalui fitur crosstab. Hasil penelitian menemukan bahwa dua akun Twitter, @BK52bersamaJKW dan @PrabowoSandi_ID, sangat antusias dalam strategi pemenangan selama kampanye. Akan tetapi, selama kampanye, tingkat konsistensi akun Twitter @BK52bersamaJKW mengalami ketidakstabilan pada bulan Februari hingga April. Sementara akun Twitter @PrabowoSandi_ID tidak aktif pada bulan November dan Desember tetapi mengalami peningkatan pada bulan Januari. Antara tim pemenangan Jokowi dan Prabowo, tim Prabowo lebih antusias dalam penyebaran informasi dalam berkampanye politik melalui hashtag dan memiliki tingkat persentase yang lebih tinggi daripada pada tim pemenangan Jokowi.
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Strategi Pemasaran Media Digital dalam Meningkatkan Diseminasi Data di Badan Pusat Statistik ; Digital Media Marketing Strategy to Improve Data Dissemination at the Statistics Indonesia
Strategi pemasaran yang diterapkan organisasi non profit atau lembaga pemerintah tidak jauh berbeda dengan strategi pemasaran pada perusahaan swasta, karena keduanya sama-sama memiliki produk atau jasa yang perlu dipasarkan untuk kepentingan konsumen. Salah satu lembaga pemerintah yang membutuhkan strategi pemasaran adalah Badan Pusat Statistik (BPS) untuk memenuhi kebutuhan pengguna data dan meningkatkan dissemination produk BPS. Perkembangan TIK yang sejalan dengan pengguna internet di Indonesia menjadi peluang promosi. Penelitian ini bertujuan mengetahui bagaimana strategi pemasaran media digital BPS untuk meningkatkan dissemination produk data statistik. Metode menggunakan deskriptif kualitatif dengan pendekatan studi kasus. Untuk pengumpulan data dilakukan yaitu dengan studi literatur dan observasi di lingkungan BPS Pusat, Jakarta Pusat, khususnya di Direktorat Dissemination Statistik dalam kurun waktu Januari - September 2021. Hasil penelitian strategi pemasaran digital yang digunakan BPS dalam meningkatkan dissemination produk data statistik adalah (1) melalui website pelayanan statistik terpadu, (2) menerbitkan publikasi buku softcopy, (3) penggunaan QR code, (4) meluncurkan aplikasi Allstats, (5) infografis, (6) meluncurkan Pojok Statistik Virtual. Hasil penjualan buku cetak menurun karena tergantikan dengan kemudahan mendapatkan data secara online. ; The marketing strategy applied by non-profit organizations or government agencies is not much different from the marketing strategy of private companies, because both have products or services that need to be marketed for the benefit of consumers. One of the government institutions that requires a marketing strategy is the Central Statistics Agency (BPS) to meet the needs of data users and increase the dissemination of BPS products. The development of ICT in line with internet users in Indonesia is a promotional opportunity. This study aims to find out how the BPS digital media marketing strategy is to increase the dissemination of statistical data products. The method uses descriptive qualitative with a case study approach. Data collection is carried out by means of literature studies and observations in Central BPS, Central Jakarta, especially in the Directorate of Statistical Dissemination in the period January - September 2021. The results of research on digital marketing strategies used by BPS in increasing the dissemination of statistical data products are (1) through integrated statistics service website, (2) publishing softcopy books, (3) using QR codes, (4) launching the Allstats application, (5) infographics, (6) launching the Virtual Statistical Corner. The sales of printed books have decreased because they have been replaced by the ease of getting data online.
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Dental Communication Correlation with Felt Need Profile of Dental Caries Treatment
Background: According to the data of the Ministry of Health of Indonesia in 2001, the prevalence of dental and oral caries patients is 60% of Indonesia's population, and 71.8% of the population does not treat or seek treatment when they have dental caries. This is evidenced by data released by the National Health Survey in 2004; only 38% of the population came to the health center and only 4.9% presented to the governmental hospital. From the preliminary research, the data obtained including the level of knowledge about good dental health, motivation for high dental caries care, high dental caries care services, good perception about dental caries care, and felt need for high dental caries treatment did not guarantee that a person had good oral health. Aims: The study aim lies in identifying the correlation of dental health communication with the picture of the felt need of dental caries care so that dental health services given to the society become effective and efficient. Settings and Design: This was an observational analytic study. Subjects and Methods: Ninety‑six respondents were grouped into six groups. Primary data collection was made by performing oral and dental examinations using Oral Hygiene Index and Decay Missing Filling index and questionnaire. Statistical Analysis Used: The data obtained were analyzed using Spearman's correlation test. Results: Knowledge of dental caries, perception of dental caries impact on oral function, motivation of dental caries treatment, and felt need had significant relation to social class strata. There was no significant relationship between communication and felt need of dental caries treatment. Conclusions: There was a significant relationship between dental health communication with a picture of felt need of dental caries treatment. Well‑created communication will give good felt need as well.
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