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The erosion of media trust raises concerns about the ways in which the conduit of political information could undermine citizens' trust in democracy. While a large body of research in western democracies shows that media trust is contingent on specific media-system, political and cultural factors pertaining to national contexts, little is known about the sources of media trust in the new democracies from Central and Eastern Europe. Based on statistical analyses of public opinion surveys, this research tests if levels of trust in various traditional (television, radio, written press) and alternative mediums (Internet and online social networks) are differentiated along political party lines and depending on media consumption patterns in post-communist Romania. The results reveal a stronger association between trust in political parties and trust in traditional mediums, while trust in online media is more strongly linked to consumption patterns. These findings have practical, theoretical and normative implications for the functioning of democracy in post-communist societies.

Public access to accurate and reliable information is vital for democracies and the media play a key role in informing citizens about the political process. While a large body of research shows that media exposure influences electoral behavior, less is known about the factors that shape people's propensity to actively search information about politics in the media. Based on explanatory models of political participation and using public opinion survey data, the results show that material endowments and education along with motivational variables largely explain why some people are more prone to seek political information in the media. The results illustrate the importance of defining media exposure to political messages as a form of cognitive involvement in politics as this analytical strategy provides valuable insights into the socio-economic inequalities that bias public access to information.

The book analyzes international communication in all its aspects, emphasizing the need to address the process of communication from a global, comprehensive perspective. This global perspective allows understanding of all elements that make up and determines the dynamics of communication in the globalized world. Concepts such as internal communication, external communication, brand communication, image communication, verbal and non-verbal communication are essential in analyzing and interpreting the phenomenon of global communication, representing indispensable tools for companies and people who develop, work and act in multicultural contexts.

PECULIARITIES OF STRATEGIC COMMUNICATION IN THE CONTEXT OF INFORMATION SPACE FROM THE REPUBLIC OF MOLDOVA In the Republic of Moldova, the notion of strategic communication, in the security field, has become more and more frequently attested in studies and scientific approaches, related to the systemic functioning of our country. However, now, we find that the Republic of Moldova does not have neither political, nor sociolinguistic or media full favorable conditions; thus, the good conditioning of a strategic communication does not exist yet. The all-encompassing normative framework, regarding the coordination of institutional communication, has no chance of success in such cases, because the strategic communication represents a situation conditioned by the political, informational, social, economic, cultural environment, etc. The political and sociolinguistic situation brings a lot of difficulties for institutional communication. The exercise of strategic communication functions, at national level, can be considered fruitful only through ensuring favorable conditions for state institutions, in order to support a strategic communication, which should concentrate the efforts to consolidate and orient the conditions on national interests and national policies. Keywords: strategic communication, institutional communication, national security, systemic functioning, national policy.