NEW MEDIA GENRES: SPECIFICATION AND CREATIVITY ; ЖАНРОВА ПАЛІТРА НОВИХ МЕДІЙ: СПЕЦИФІКА І КРЕАТИВНІСТЬ
This publication presents a variety of genres of new media, analyzes the tools and effectiveness of genres in creating a format for civil journalism and democratization of media space.Traditional journalism has many opportunities for processing and transmitting information. If we work textually with a specific theme, then we use genres that best help to realize the journalist's goal. Digital capabilities allow for the specific presentation and processing of information. The new media represents the transformation of the old and usual approaches that we have become accustomed to using in traditional media, adding opportunities to work even better with text, sound, video, representing the multimedia space, and at the same time measuring the presentation of the person who seeks to share his information with the world. Again, digital capabilities made it possible to formulate distinctive genres of new media, some of them transformed from traditional genres. During our research, we had a focus on the advantages and disadvantages of each genre of new media.First of all we concentrate our attention on blog like a leading genre in new media space. In general, the main features of the blog are the author's and subjective nature of information, uniqueness, style, chronological distribution of publications, interactivity, accessibility to a wide audience, periodic updates. These properties are inherent to all blogs in general, and each of the types has its own peculiarities of functioning.In addition, we analyzed the timeline, stream, podcast, and online broadcasts and analyze the impact of these genres on democratization of society.Key words: new media genres, blog, timeline, stream, podcast. ; У публікації представлено різновиди жанрової палітри нових медій, проаналізовано інструментарій та ефективність жанрів у творенні формату громадянської журналістики та демократизації медіа-простору. Автор дослідження окремо осмислює такі жанри, як: блоґ, мікроблоґ, стрім, подкаст, новина, лонгрід, а також представляє нові можливості мультимедійного інструментарію: тайм-лайн, сторіфай.Ключові слова: жанри нових медій, блоґ, тайм-лайн, стрімінг, подкаст.