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Nowadays business dynamics determines the inevitable ir constant search for a new methods of raising business efficiency. Social media is at the heart of modern business wealth, profit, competitive advantage creation. Social media provides opportunities for organizations to raise the effectiveness of business processes, to strengthen the brand name, to establish an effective connection with a consumers and to make use of every other facilities which we will help an organization to withstand in the competitive environment. Objective of the diploma thesis is social media and its implementation in the business organizations. The aim of the work is to analyze the implementation of the social media in the business organizations. The aim of the practical part of this thesis is to identify the situation of social media application in Lithuanian business organizations. The aims of the work were reached by analyzing theoretical framework of the social media concept and by researching the social media implementation in the Lithuanian business organizations. The first part of this thesis is dedicated to the analysis of social media concept, discussing the evolution of this discipline, its definition, determining its nature and essence. The main characteristics of the social media are presented and its context is identified. The second part is dedicated to the analysis of the theoretical framework of the social media theories. The diversity of the social media form is presented. Each form is explored, the purpose of it is identified and the potential of its practical implementation in business is discussed. In the third part the cohesion of social media and business organizations is analysed. The benefits of the social media are justified. The facilities of the social media are revealed and the politics of the social media and the need for it is discussed. In the third part the situation of the implementation of social media in Lithuanian organizations is stated. This part of thesis is also dedicated to analysis of the research results. This thesis can be useful for organizations that are interested in all questions about exploiting social media facilities.

Nowadays business dynamics determines the inevitable ir constant search for a new methods of raising business efficiency. Social media is at the heart of modern business wealth, profit, competitive advantage creation. Social media provides opportunities for organizations to raise the effectiveness of business processes, to strengthen the brand name, to establish an effective connection with a consumers and to make use of every other facilities which we will help an organization to withstand in the competitive environment. Objective of the diploma thesis is social media and its implementation in the business organizations. The aim of the work is to analyze the implementation of the social media in the business organizations. The aim of the practical part of this thesis is to identify the situation of social media application in Lithuanian business organizations. The aims of the work were reached by analyzing theoretical framework of the social media concept and by researching the social media implementation in the Lithuanian business organizations. The first part of this thesis is dedicated to the analysis of social media concept, discussing the evolution of this discipline, its definition, determining its nature and essence. The main characteristics of the social media are presented and its context is identified. The second part is dedicated to the analysis of the theoretical framework of the social media theories. The diversity of the social media form is presented. Each form is explored, the purpose of it is identified and the potential of its practical implementation in business is discussed. In the third part the cohesion of social media and business organizations is analysed. The benefits of the social media are justified. The facilities of the social media are revealed and the politics of the social media and the need for it is discussed. In the third part the situation of the implementation of social media in Lithuanian organizations is stated. This part of thesis is also dedicated to analysis of the research results. This thesis can be useful for organizations that are interested in all questions about exploiting social media facilities.

Nowadays business dynamics determines the inevitable ir constant search for a new methods of raising business efficiency. Social media is at the heart of modern business wealth, profit, competitive advantage creation. Social media provides opportunities for organizations to raise the effectiveness of business processes, to strengthen the brand name, to establish an effective connection with a consumers and to make use of every other facilities which we will help an organization to withstand in the competitive environment. Objective of the diploma thesis is social media and its implementation in the business organizations. The aim of the work is to analyze the implementation of the social media in the business organizations. The aim of the practical part of this thesis is to identify the situation of social media application in Lithuanian business organizations. The aims of the work were reached by analyzing theoretical framework of the social media concept and by researching the social media implementation in the Lithuanian business organizations. The first part of this thesis is dedicated to the analysis of social media concept, discussing the evolution of this discipline, its definition, determining its nature and essence. The main characteristics of the social media are presented and its context is identified. The second part is dedicated to the analysis of the theoretical framework of the social media theories. The diversity of the social media form is presented. Each form is explored, the purpose of it is identified and the potential of its practical implementation in business is discussed. In the third part the cohesion of social media and business organizations is analysed. The benefits of the social media are justified. The facilities of the social media are revealed and the politics of the social media and the need for it is discussed. In the third part the situation of the implementation of social media in Lithuanian organizations is stated. This part of thesis is also dedicated to analysis of the research results. This thesis can be useful for organizations that are interested in all questions about exploiting social media facilities.

Nowadays business dynamics determines the inevitable ir constant search for a new methods of raising business efficiency. Social media is at the heart of modern business wealth, profit, competitive advantage creation. Social media provides opportunities for organizations to raise the effectiveness of business processes, to strengthen the brand name, to establish an effective connection with a consumers and to make use of every other facilities which we will help an organization to withstand in the competitive environment. Objective of the diploma thesis is social media and its implementation in the business organizations. The aim of the work is to analyze the implementation of the social media in the business organizations. The aim of the practical part of this thesis is to identify the situation of social media application in Lithuanian business organizations. The aims of the work were reached by analyzing theoretical framework of the social media concept and by researching the social media implementation in the Lithuanian business organizations. The first part of this thesis is dedicated to the analysis of social media concept, discussing the evolution of this discipline, its definition, determining its nature and essence. The main characteristics of the social media are presented and its context is identified. The second part is dedicated to the analysis of the theoretical framework of the social media theories. The diversity of the social media form is presented. Each form is explored, the purpose of it is identified and the potential of its practical implementation in business is discussed. In the third part the cohesion of social media and business organizations is analysed. The benefits of the social media are justified. The facilities of the social media are revealed and the politics of the social media and the need for it is discussed. In the third part the situation of the implementation of social media in Lithuanian organizations is stated. This part of thesis is also dedicated to analysis of the research results. This thesis can be useful for organizations that are interested in all questions about exploiting social media facilities.

The article analyzes the development of state support policy for media organizations in Lithuania in 1991–2012. There are examined direct subsidies from the state budget and indirect subsidies such as value added tax exemption. The value added tax on press sales has changed several times. The exemption of the value added tax for periodicals was removed in 2009–2012. Media organizations receive state budget subsidies through the public body of the Press, Radio and Television Support Fund. The total amount of subsidies from the state budget changes every year. It depends on the political will of the Lithuanian Parliament. The article claims that the media support policy in Lithuania has not been consistent and effective.

The article analyzes the development of state support policy for media organizations in Lithuania in 1991–2012. There are examined direct subsidies from the state budget and indirect subsidies such as value added tax exemption. The value added tax on press sales has changed several times. The exemption of the value added tax for periodicals was removed in 2009–2012. Media organizations receive state budget subsidies through the public body of the Press, Radio and Television Support Fund. The total amount of subsidies from the state budget changes every year. It depends on the political will of the Lithuanian Parliament. The article claims that the media support policy in Lithuania has not been consistent and effective.

The article analyzes the development of state support policy for media organizations in Lithuania in 1991–2012. There are examined direct subsidies from the state budget and indirect subsidies such as value added tax exemption. The value added tax on press sales has changed several times. The exemption of the value added tax for periodicals was removed in 2009–2012. Media organizations receive state budget subsidies through the public body of the Press, Radio and Television Support Fund. The total amount of subsidies from the state budget changes every year. It depends on the political will of the Lithuanian Parliament. The article claims that the media support policy in Lithuania has not been consistent and effective.

The article analyzes the development of state support policy for media organizations in Lithuania in 1991–2012. There are examined direct subsidies from the state budget and indirect subsidies such as value added tax exemption. The value added tax on press sales has changed several times. The exemption of the value added tax for periodicals was removed in 2009–2012. Media organizations receive state budget subsidies through the public body of the Press, Radio and Television Support Fund. The total amount of subsidies from the state budget changes every year. It depends on the political will of the Lithuanian Parliament. The article claims that the media support policy in Lithuania has not been consistent and effective.

After the relatively successful system transformation, some young democratic countries from Central and Eastern Europe which used to receive democratic aid in the 1980s and 90s have engaged as new donors in assisting pro-democratic changes in other post-communist countries. The donor-recipient relations between two post-communist countries can be observed on the example of the development of cooperation between Poland and Ukraine. This paper deals with Polish assistance to new media in Ukraine in from 2007-2017 as a part of supporting democracy in Ukraine under the Polish Cooperation Development Program. Firstly, this work examines whether the Polish government's support of Ukrainian media as part of cooperation development will be sustained regardless of changes in the Polish government. Secondly, the paper explores whether Polish NGOs tailor their projects, financed by the Polish MFA, to the recipients' respective needs and the current situation in Ukraine. By examining Polish media assistance, the authors aim to explain the efforts of the new donor in developing media in a partner country, emphasizing the relation between the involvement of external actors and the presence of independent media which play an important role in democratization processes.