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From a publisher's website: The media is changing because the world is changing. It is not clear whether this dependency is working the other way. The relationship between the changing media and the changing world is devoted to most of the texts that make up the new volume of the year's Wroclaw mediates. At the center of the media are the media of the changing civilizations of the media systems of Europe and America. Authors who are both recognized researchers and newcomers try to answer questions about journalism, media professions, image communication, branding, public relations in multinational inquiries. The value of the texts is primarily an ambitious attempt to keep up with the current problems of media studies, combined with broader reflection on foreign media systems and Polish public discourse. Reading for media people, journalists and students of journalism, cultural scientists, political scientists and sociologists