Party Money in the 2002 Congressional Elections
The means by which political parties raise & spend hard & soft money in US congressional campaigns was examined, especially for the 2002 campaign that preceded the tighter election laws of the Bipartisan Campaign Reform Act. Between 1996-2002, soft money spending by both parties expanded because it was less constrained & easier to raise than hard money, more helpful in candidate-specific election messages, & could be targeted to the most competitive races. The expansion of soft money allowed the Democrats to reach parity in campaign spending with the Republicans in 2000 & 2002. The vehicles for spending soft money are examined. Parties focused their spending efforts on a few competitive races & conveyed mainly negative messages. Channeling campaign spending through the national party committees has not strengthened the parties because their soft money was spread over candidate-specific ads. Tables, Figures. M. Pflum