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Abstract. The article examines how the landscape of social networks has significantly transformed the job search process. The objective of the study was to evaluate attitudes to searching for a job on social media with a focus on students attending the Faculty of Economics, University of Prishtina. The findings indicate that selfperceived level of social media activity is associated with time spent on social networks, and that unemployed individuals are more likely than those with jobs to use social media. The results show the most popular methods used for job searching were social media networks and online job portals. A noteworthy finding is that even individuals who do not use social networks recognise the importance of maintaining a professional profile on social media when it comes to searching for work. The study's findings hold implications for both job seekers and employers by highlighting the importance of using social media while searching for a job, necessitating strategic investments in online platforms, customised support programmes harnessing these platforms, enhanced digital literacy, and continuous research to adapt policies in response to evolving social media trends among job seekers.
Keywords: social media, job searching, recruitment, digitalisation

Abstract. In the article, we discuss how the political communication and interpersonal influence found in discussion networks add to fragmentation of the political space and the strengthening of political parties at the extremes of the political continuum. To this end, we analyse the mobilisation potential held by discussion networks of people who position themselves on the margins of the left–right political spectrum and compare them with the networks of those positioned in the centre and those who do not align themselves politically. The analysis focuses on four features of discussion networks: size, homogeneity, frequency of political discussion, and frequency of trying to persuade others. The results of the analysis show the most extensive mobilisation potential is found among people in the centre of the political continuum, while people on the far right and far left have networks that are the basis of intense political communication with people holding different political views but lack opportunities for the broad network dissemination of their political views and attitudes. Keywords: discussion networks, political communication, left-right political orientation

Spoštljivost v komuniciranju je eden izmed ključnih elementov deliberativnosti in predpogoj za razvoj kakovostne razprave. Še posebej zanimivo je raziskovanje le-te v interaktivnih komunikacijskih prostorih na internetu, kot so spletni forumi. Pripisuje se jim namreč velik potencial za razvoj kritičnih, racionalnih in argumentativnih razprav. Vendar pa je v raziskovanju pojma spoštljivosti prisotne veliko konceptualne in empirične nejasnosti, neskladnosti in problematičnosti. Analize pogovorov v spletnih forumih med drugim kažejo, da udeležencem ne uspe zagotoviti medsebojne spoštljivosti. Osrednji namen magistrskega dela je proučiti komunikacijski vidik spoštljivosti v razpravah, s poudarkom na pogovorih v spletnih forumih. Glavna predpostavka je, da je kljub potencialom spletnih forumov za razvoj deliberativnih razprav in posledično medsebojne spoštljivosti v teh prostorih stopnja spoštljivosti (še vedno) nizka. To tezo preverjam skozi teoretske razprave in v metodološkem delu s kvalitativno vsebinsko analizo debate v spletnem forumu Pred domačim pragom (ki spada pod forume RTV Slovenija), kjer uporabniki foruma razpravljajo o političnih strankah Republike Slovenije, ki bodo sodelovale v parlamentarnih volitvah junija 2018. Analiza kaže nizko stopnjo spoštljivosti in visoko stopnjo uporabe nespoštljivih izjav v razpravi, kar potrjuje mojo predpostavko in med drugim odpira različne predloge za nadaljnje raziskovanje. ; Respect in communication is one of the key elements of good deliberation and a prerequisite for developing a quality debate. It is particularly interesting to explore this phenomenon in interactive communication spaces on the Internet, such as online forums, to which great potential for the development of critical, rational and argumentative debate has been ascribed. However, there are many conceptual and empirical ambiguities, inconsistencies and problems in researching the notion of respect. Analyses of conversations in online forums show, among other things, that participants fail to achieve mutual respect. The main purpose of master's thesis is to study the communication aspect of respect in discussions, with emphasis on conversations in online forums. The main premise is that despite the potential of online forums to develop deliberative discussions and, consequently, mutual respect, the degree of respect is (still) low. I am ewxamining this assumption through theoretical discussions and, in methodological work, through a qualitative content analysis of the debate in one of the online forums of RTV Slovenia, where the users of the forum discuss the political parties of the Republic of Slovenia, that will take part in the June parliamentary elections. The analysis shows a low degree of respect and a high degree of use of disrespectful statements in the debate, which confirms my assumption and, among other things, opens up various ideas for further research.