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The article attempts to interpret changes in the character of communication strategies applied in election competitions during the 20th century. The most important change seems to be shift from cleavage-based to issue-based communication in election campaigns. Such a shift can be interpreted as the result of modernization process (individualizing) & the growing rationality of both factions: voters tend to support specific political parties expecting certain benefits, whereas political parties tend to emphasize those issues which can satisfy voters' demand. Over time, particular issues can, on the basis of successfully executed policies, be "transferred" into the ownership of specific political parties. When the communicated issue is salient, the issue ownership can bring advantages in polling. This brings a new dimension to party competition: Now parties have to compete with other agenda setters for (issue) dominance in the public, media & political spheres. Adapted from the source document.

The article discusses the concept of cleavages in the 21st century. Cleavages are understood as the criteria dividing members of a community or sub-community into groups. The application of the original Lipset & Rokkan cleavage theory on the current socio-political reality can be done only with difficulties, or at the price of considerable simplification (which is the consequence of the defreezing of party systems). Therefore on the basis of the work of Mair & Bartolini, the article looks for the criteria "that makes cleavage a cleavage." Furthermore, using the example of the digital divide concept, it is shown there are at present latent cleavages in society, but their "strength" & importance is dependent on their saliency (in connection with political actor behavior). This leads to the assumption that current cleavages are "dynamic" rather than "static.". Adapted from the source document.

Research on political speeches is often done in countries with strong presidential powers, typically in the USA. However, political speeches by presidents are also a critical method of influencing public opinion in the Czech Republic. Therefore this article is focused on the analysis of speeches of the former President of the Czech Republic, Vaclav Klaus. Our research is based on a combination of quantitative and qualitative content analysis of Klaus' speeches (thematic units are used as the unit of analysis) found on his website (www.klaus.cz) in the period from 1995 to the end of his presidency, March 2013 (N = 470). We aim to identify the changing structure of political issues in Klaus' speeches and changes in Klaus' position on those issues, and to uncover any characteristic features of his speeches (the use of personal pronouns, the role of the speaker, the tone of the speech, etc.). Adapted from the source document.