A review of Thomas S. Kuhn's arguments against the unification of the philosophy & history of science focuses on his definition & defense of the interdisciplinary dialogue between the two sciences. While they can explain a given problem for their particular points of view, their perspectives cannot be synthesized. Kuhn's work on the scientific revolutions gives rise to a new science of the development of sciences that could unify the historical analysis of scientific development with the rational reconstruction of scientific developments. 7 References. Adapted from the source document.
The Slovenian constitution guarantees local self-government to all inhabitants and local self-government can be executed in municipalities and other local communities. Although municipalities are foundational units of local self-government, they experience some very basic problems since the re-establishment in the middle of 1990s; those problems are closely connected with inadequate exercise of subsidiarity and connection principles from in 1996 ratified European charter of local self-government. Slovenia has larger number of undersized municipalities that report problems with normative overload and their administrative incapacity. According to the findings of empirical study presented in the paper, the latter is often the case in municipalities smaller than 5000 inhabitants. The authors are also analysing inadequately defined scope of municipal jurisdiction; Slovenian municipalities are currently responsible for local affairs that affect only municipal inhabitants, and that narrow scope of jurisdiction is in many cases causing problems in managing the municipality, especially in cases of smaller municipalities.
Politična participacija je ključnega pomena za delovanje in razvoj koncepta demokracije, saj predstavlja orodje, prek katerega lahko državljani izvajajo pritiske na politično elito. To vlogo zavzema poleg konvencionalne tudi nekonvencionalna politična participacija. Osrednji poudarek bo namenjen protestni participaciji, ki se najpogosteje opredeljuje kot ena izmed kompleksnejših oblik kolektivne akcije, skozi katero državljani najvidneje izražajo svoja prepričanja, hkrati pa najbolj jasno odraža nezadovoljstvo državljanov. Osredotočili se bomo na protestno participacijo v obdobju ekonomske krize, ki je leta 2008 zajela države Evropske unije. V okviru empirične analize se tako osredotočamo na dejavnike, ki so v zastavljenem obdobju privedli do izbruha protestne participacije, pri čemer nas zanimajo predvsem različne kombinacije vzročnih poti, ki jih ti dejavniki tvorijo. Ključno raziskovalno vprašanje se nanaša na možne kombinacije pogojev, ki v obdobju ekonomske krize rezultirajo v prisotnosti ali odsotnosti protestov v državah EU. Te kombinacije tvorijo naslednji dejavniki: materialna deprivacija, brezposelnost, razvitost civilne družbe in razvitost demokracije. Empirična analiza temelji na kvalitativni primerjalni analizi (QCA) oziroma bolj specifično na crisp-set QCA. Slednjo se uporablja za obdelavo kompleksnejših binarnih podatkov, pri čemer je cilj poenostavitev teh podatkovnih struktur v preprost in logičen zapis. S pomočjo izbrane metode analize smo prišli do ugotovitve, da do zastavljenega izida ne vodi le en sam pogoj ali ena sama kombinacija pogojev, temveč nastane več raznolikih vzročnih poti, ki lahko rezultirajo tako v odsotnosti kot v prisotnosti izida (protestnih akcij). ; Political participation is crucial for the functioning and development of the concept of democracy, as it represents a communication tool through which citizens can exert pressure on the political elite. Besides the conventional form, unconventional political participation has this role, too. The main focus will be on protest participation, which is most often identified as one of the more complex forms of collective action, through which citizens most visibly express their beliefs ; at the same time it reflects dissatisfaction of citizens most transparently. The highlight will therefore be on protest participation in the period of economic crisis affecting the countries of the European Union since 2008. In the context of the empirical analysis we focus on factors that led to an outbreak of protest participation within the set period. We are particularly interested in the various combinations of causal paths formed by these factors. The key research question therefore refers to the possible combinations of conditions, resulting in the presence or in the absence of protests in EU countries in times of economic crisis. These combinations are formed by the following factors: material deprivation, unemployment, development of civil society and development of democracy. Empirical analysis is based on qualitative comparative analysis (QCA) or more specifically on the crisp-set QCA. The latter is used to process more complex binary data, the aim being to simplify these data structures into a simple and logical notation. By using the selected method of analysis, we came to the conclusion that not only one condition or a single combination of conditions leads to the set outcome. Rather there emerges a variety of causal paths, which can result in both the absence and in the presence of the outcome (protest actions).
V pričujoči raziskavi smo preučili strukturo, dejavnike in posledice politične kulture in državljanske participacije v postjugoslovanskih družbah. Uporabljenih je bilo več virov kvantitativnih podatkov, med drugim raziskava 2.178 študentov družboslovja v osmih postjugoslovanskih entitetah (M starost = 19,8 leta, SD = 1,89) ; reprezentativni vzorci Evropske raziskave vrednot (2008) ; pretekli valovi Svetovne raziskave vrednot (1995/8) in podatki raziskave jugoslovanske mladine (Jupio, 1986). Analiza na agregatni ravni je pokazala, da so v socioekonomsko manj razvitih okoljih (Kosovo, BiH in NJR Makedonija) v večji meri prisotni elementi podložniške politične kulture (Almond in Verba, 1963), v okviru katere so se kot ključni elementi na individualni ravni izkazali avtoritarnost, splošni tradicionalizem, tradicionalni pogled na spolne vloge in nacionalizem. Medentitetne razlike na merah ekonomske kulture (ekonomski egalitarizem in državni paternalizem) so povečini majhne in statistično neznačilne, saj vse entitete na obeh indikatorjih dosegajo visoke povprečne vrednosti. V skladu s predvidevanji dopolnjene modernizacijske teorije je demokratična politična kultura bolj koherentna v socioekonomsko bolj razvitih postjugoslovanskih državah, v nasprotju s teorijo pa manj razvite države dosegajo višje povprečne ravni državljanske participacije. Starost in socioekonomski status sta se izkazala za najmočnejša sociodemografska dejavnika politične kulture in državljanske participacije. Višje stopnje učinkovite demokracije (Inglehart in Welzel, 2007) dosegajo socioekonomsko bolj razvite države, ki izkazujejo tudi najvišje stopnje demokratične politične kulture. Longitudinalna analiza ni pokazala enotne smeri političnokulturnih sprememb ; slednje so v zadnjih dveh desetletjih bile v smeri večanja tako demokratičnih kot tudi nekaterih podložniških orientacij (npr. avtoritarnosti). Avtorji sklenejo, da proces demokratične konsolidacije, tako političnokulturne kot tudi institucionalne, v večini postjugoslovanskih družb še ni končan. Na koncu so predstavljene implikacije raziskave. ; The present study examined structures, determinants and consequences of political culture and citizen participation in post-Yugoslav societies. Several empirical data sources were employed, among others a survey of 2,178 social science students in eight post-Yugoslav entities (M age = 19.8 years, SD = 1.89) ; representative samples from European Values Study (2008), earlier waves of World Values Survey (1995/8) and a study of Yugoslav youth Jupio carried out in 1985. The aggregate level results indicated that socio-economically less developed entities (Kosovo, BiH, and FYR Macedonia) scored higher on subject political culture (Almond and Verba, 1963), which was at the individual level found to be characterized by its four core components: authoritarianism, general traditionalism, traditional gender roles attitudes, and nationalism. Between-country differences on measures of economic cultural orientations (economic egalitarianism and state paternalism) were largely minor or insignificant, since all entities scored high on both measures. As predicted by revised modernization theory democratic political culture was found to be more coherent in socioeconomically more developed post-Yugoslav countries. Inconsistent with modernization approach results demonstrated higher levels of citizen participation in less well-off countries. Age and socioeconomic status proved to be the most potent sociodemographic predictors of political culture and citizen participation. Finally, democracy was found to be more effective (Inglehart and Welzel, 2007) in socioeconomically more developed countries, which also scored highest on measures of democratic political culture. Longitudinal analysis did not uniformly confirm substantive political culture changes with changes in the last two decades taking place in both democratic as well as authoritarian direction. Authors conclude that the process of democratic consolidation, both political-cultural as well as institutional, is far from over in the majority of post-Yugoslav entities. Implications of the results are discussed.
Politična korektnost predstavlja velik problem v današnji družbi, ki skuša biti inkluzivna. V inkluzivni družbi je namreč pomemben jezik, ki ga uporabljamo, saj ne želimo nikogar diskriminirati ali izključiti iz družbe. Magistrsko delo se osredotoča na politično korektne in nekorektne izraze, ki se pojavijo na socialnem omrežju Twitter v času predvolilne kampanje v ZDA in v Avstriji. Zanimal me je predvsem jezik štirih predsedniških kandidatov: Donalda Trumpa in Hillary Clinton iz ZDA ter Norberta Hoferja in Alexandra van der Bellena iz Avstrije. S pomočjo izbranih objav na socialnem omrežju Twitter sem skušala poiskati povezave med Avstrijo in ZDA. V teoretičnem delu sem navedla vse potrebne definicije in prikazala politično korektnost v povezavi z drugimi jezikovnimi fenomeni, kot so tabuji, stereotipi in predsodki. Ločeno sem obravnavala politično korektnost v Avstriji in politično korektnost v ZDA. Zanimala me je tudi povezava politične korektnosti s svobodo govora. Raziskala sem, s katerimi zakoni je urejena pravica do svobode govora v Avstriji oz. Evropi ter v ZDA. V empiričnem delu sledi analiza izbranih objav. Vse politično nekorektne in politično korektne izraze, ki so se pojavili v času predvolilne kampanje, sem razdelila v kategorije in jih analizirala tako statistično kot tudi jezikovno. Rezultati so pokazali razliko med ZDA in Avstrijo glede rabe politično korektnega jezika in zmage na volitvah. V ZDA je namreč zmagal kandidat, ki je med kampanjo uporabil največ politično nekorektnih izrazov. V Avstriji pa je zmagal politično najbolj korekten kandidat. Največ različnih politično nekorektnih izrazov se je pojavilo na področju rasnega/etničnega razlikovanja, kar sem tudi pričakovala. ; Political correctness matters for inclusive society. Language that we use is very important in an inclusive society because we do not want to discriminate or exclude anyone from society. This master's thesis focuses on politically correct and politically incorrect terms that appeared in the social network Twitter during the election campaign in the USA and Austria. I was interested in the language of the four presidential candidates, Donald Trump and Hillary Clinton from the USA, and Norbert Hofer and Alexander Van der Bellen from Austria. I tried to find similarities and differences between Austria and the USA with the help of selected posts on Twitter. The theoretical part, contains the definition of political correctness and show political correctness in relation to other linguistic phenomena, such as taboos, stereotypes and prejudices. Political correctness in Austria and political correctness in the USA are compared and political correctness is associated to the freedom of speech. The legislation regulating right to the freedom of speech in Austria and in the USA is discussed. The empirical part presents an analysis of selected Twitter posts. All politically incorrect and politically correct terms that were found during the election campaign were divided into categories and analyzed both statistically as well as linguistically. I have found out that politically correct language is not necessary for an election victory. In the USA a candidate who used the most politically incorrect expressions during the campaign won. In Austria, on the other hand, the most politically correct candidate won. Most politically incorrect expressions appeared in the category racial/ethnical discrimination, which was expected.
The research behind this paper is set in the context of the 2016 US presidential election that has come to symbolize the post-truth era. We conducted a literature review on the 2016 election, with the aim to better understand the impact of computational propaganda on the election outcome and on the behaviour of voters. The paper opens with a definition of post-truth society and related concepts such as fake news and computational propaganda. It explores the changes of political communication in a digital environment and analyses the role of social media in the 2016 election. It probes into phenomena such as the trivialization of politics and the loss of credibility of political actors, which are both common in post-truth societies. The reviewed literature seems to indicate that social media have become strong actors on the political stage, but so far not the predominant source of political information and influence on the behaviour of voters. The paper makes two important contributions. Firstly, drawing on the concept of post-truth society, it analyses the role of computational propaganda in the 2016 presidential election, and secondly, it attempts to explain the paradox of general political apathy on one hand, and increased political activism on the other. These are some of the challenges we are now facing, and in order to be able to cope with them it is important to acknowledge and understand them. ; The research behind this paper is set in the context of the 2016 US presidential election that has come to symbolize the post-truth era. We conducted a literature review on the 2016 election, with the aim to better understand the impact of computational propaganda on the election outcome and on the behaviour of voters. The paper opens with a definition of post-truth society and related concepts such as fake news and computational propaganda. It explores the changes of political communication in a digital environment and analyses the role of social media in the 2016 election. It probes into phenomena such as the trivialization of politics and the loss of credibility of political actors, which are both common in post-truth societies. The reviewed literature seems to indicate that social media have become strong actors on the political stage, but so far not the predominant source of political information and influence on the behaviour of voters. The paper makes two important contributions. Firstly, drawing on the concept of post-truth society, it analyses the role of computational propaganda in the 2016 presidential election, and secondly, it attempts to explain the paradox of general political apathy on one hand, and increased political activism on the other. These are some of the challenges we are now facing, and in order to be able to cope with them it is important to acknowledge and understand them. ; The research behind this paper is set in the context of the 2016 US presidential election that has come to symbolize the post-truth era. We conducted a literature review on the 2016 election, with the aim to better understand the impact of computational propaganda on the election outcome and on the behaviour of voters. The paper opens with a definition of post-truth society and related concepts such as fake news and computational propaganda. It explores the changes of political communication in a digital environment and analyses the role of social media in the 2016 election. It probes into phenomena such as the trivialization of politics and the loss of credibility of political actors, which are both common in post-truth societies. The reviewed literature seems to indicate that social media have become strong actors on the political stage, but so far not the predominant source of political information and influence on the behaviour of voters. The paper makes two important contributions. Firstly, drawing on the concept of post-truth society, it analyses the role of computational propaganda in the 2016 presidential election, and secondly, it attempts to explain the paradox of general political apathy on one hand, and increased political activism on the other. These are some of the challenges we are now facing, and in order to be able to cope with them it is important to acknowledge and understand them. ; The research behind this paper is set in the context of the 2016 US presidential election that has come to symbolize the post-truth era. We conducted a literature review on the 2016 election, with the aim to better understand the impact of computational propaganda on the election outcome and on the behaviour of voters. The paper opens with a definition of post-truth society and related concepts such as fake news and computational propaganda. It explores the changes of political communication in a digital environment and analyses the role of social media in the 2016 election. It probes into phenomena such as the trivialization of politics and the loss of credibility of political actors, which are both common in post-truth societies. The reviewed literature seems to indicate that social media have become strong actors on the political stage, but so far not the predominant source of political information and influence on the behaviour of voters. The paper makes two important contributions. Firstly, drawing on the concept of post-truth society, it analyses the role of computational propaganda in the 2016 presidential election, and secondly, it attempts to explain the paradox of general political apathy on one hand, and increased political activism on the other. These are some of the challenges we are now facing, and in order to be able to cope with them it is important to acknowledge and understand them. ; The research behind this paper is set in the context of the 2016 US presidential election that has come to symbolize the post-truth era. We conducted a literature review on the 2016 election, with the aim to better understand the impact of computational propaganda on the election outcome and on the behaviour of voters. The paper opens with a definition of post-truth society and related concepts such as fake news and computational propaganda. It explores the changes of political communication in a digital environment and analyses the role of social media in the 2016 election. It probes into phenomena such as the trivialization of politics and the loss of credibility of political actors, which are both common in post-truth societies. The reviewed literature seems to indicate that social media have become strong actors on the political stage, but so far not the predominant source of political information and influence on the behaviour of voters. The paper makes two important contributions. Firstly, drawing on the concept of post-truth society, it analyses the role of computational propaganda in the 2016 presidential election, and secondly, it attempts to explain the paradox of general political apathy on one hand, and increased political activism on the other. These are some of the challenges we are now facing, and in order to be able to cope with them it is important to acknowledge and understand them. ; Članek je utemeljen na raziskavah ameriških predsedniških volitev leta 2016, ki so postale simbol postresničnostnega obdobja. Predstavlja pregled literature na temo volitev in pomaga razumeti vpliv, ki ga je računalniška propaganda imela na izid volitev in obnašanje volivcev. Članek se začne z definicijo postresničnostne družbe in z njo povezanih konceptov, kot so lažne novice in računalniška propaganda. Poglobi se v spremembe, ki jih je politična komunikacija doživela v digitalnem okolju, in analizira vlogo socialnih medijev v volitvah leta 2016. Prouči tudi spremljajoče pojave postresničnostne družbe, kot sta banalnost politike in izguba kredibilnosti političnih akterjev. Po pregledu literature se zdi, da so socialni mediji sicer postali pomemben dejavnik na političnem odru, vendar zaenkrat še niso prevladujoč vir političnih informacij ali vpliva na obnašanje volivcev. Članek prinaša dva pomembna prispevka: s pomočjo koncepta postresničnostne družbe analizira vlogo računalniške propagande v predsedniških volitvah 2016, obenem pa skuša razložiti paradoks splošne politične apatije na eni strani in povečanega političnega aktivizma na drugi. Da bi bili pri soočanju z omenjenimi izzivi uspešni, jih moramo najprej prepoznati in razumeti.
Magistrska naloga preučuje dejavnike, ki so povzročili evropsko migracijsko krizo v obdobju 2015/2016 in njihov vpliv na politično dogajanje v Evropski uniji. Čeprav se je Zahodna Evropa srečevala s problematiko migracij že v preteklosti, Evropska unija ni imela izdelane in sprejete ustrezne skupne migracijske politike. Migracije so postale pomembno politično vprašanje in glavna tema volilnih kampanj. Namen naloge je predstaviti vpliv problematike migracij na odločanje volivcev. Slednji je bil dosežen z analizo volitev nekaterih držav članic ter volitev v Evropski parlament v obdobju od leta 2015 do leta 2019. Ta je pokazala vzpon desnih populističnih in nacionalističnih strank, ki so podporo volivcev pridobivale predvsem s protimigrantsko retoriko. Glede na njihov vzpon se je pojavilo vprašanje, ali bi lahko porast moči teh strank vplival na način izvajanja skupne migracijske politike in na politično prihodnost Evropske unije. Na podlagi raziskovanja lahko ugotovimo, da migracije bistveno prispevajo k gospodarskemu in družbenemu razvoju posamezne države ter s tem posledično predstavljajo eno osrednjih predvolilnih tem. Rezultati volitev so sicer potrdili porast podpore tovrstnim strankam, vendar ne v tej meri, da bi v Evropskem parlamentu dobile moč oblikovati politično prihodnost Evropske unije. Na kompleksnost migracij vplivajo različni dejavniki, predstavljeni v magistrski nalogi, ki pripomorejo k razumevanju povezave problema migracij z dogajanjem v evropskem političnem prostoru. Ugotovili smo, da migracije predstavljajo pomembno politično vprašanje, saj so odprle ne samo politični, ampak tudi varnostni in ideološki diskurz združene Evrope, kar predstavlja nove izzive za oblikovanje nadaljnje skupne politike Evropske unije in zagotavljanje njene politične stabilnosti. ; This master thesis examines the factors that caused the European migration crisis in the period 2015-2016 and their impact on the political situation in the European Union. Even though Western Europe had encountered the problem of migration already in the past, the European Union did not develop and adopt a proper common migration policy. The issue of migration became an important political question and a central theme of election campaigns. The purpose of the thesis is to present the impact of the migration issue on voters' decision-making by analysing the national elections in some EU member states and the elections to the European Parliament during the 2015-2019 period. The analysis showed the rise of right-wing populist and nationalist parties that gained the support of the voters mainly by promoting their anti-immigration positions. That trend raised concerns on whether the growth in the power of those political parties could affect the implementation of the common migration policy and the European Union's political future. According to the data gathered, migration profoundly contributes to a country's economic and social development and is therefore among the main pre-election topics. Even though the election results confirmed that right-wing populist and nationalist parties were gaining increasing support, they were still not strong enough to gain power in the European Parliament and consequently change the political future of the European Union. There are different factors that affect the complexity of migration. These factors are presented in the master thesis and help understand the connection between migration issues and the European political situation. It was found that migration is one of the major political issues that has opened not only a political, but also an ideological and security discourse in the European context, which presents new challenges in further developing a common EU policy and ensuring its political stability.
The article reconsiders the problematics of the "Deleuzian heritage" & especially the role played by the Deleuzian concept of deterritorialization in the conceptual framework of the Empire by Hardt & Negri. The concept of deterritorialization has a very special place in Deleuze's theory for it simultaneously makes possible & impossible his analysis of capitalism as well as his theory of the political & democracy. Finally, some consequences following from the ambiguities of this concept in Deleuze are shown for the theoretical edifice of the Empire. Adapted from the source document.
The author starts with the relationship between Badiou's otherwise severe critique of democracy & Lefort's theory of democracy. Though accused of not being democratic, Badiou's theory in a certain sense presupposes democracy & even deepens it, yet not the democracy of today, the democracy of consensus, but a democracy that is not based on exclusion. Through the comparison of Badious's & Deleuze's critiques of representation, the author shows some consequences of Badiou's starting-point that "people think" for the conceptualization of the community, equality, & universality. Adapted from the source document.
The "integration of Europe" is, among other things, a huge ideological undertaking. Part of that undertaking entails the appropriation of history for the political project of building a "European Union." One aspect of that appropriation of history is the rooting of Europe as a political community in historical times & places where Europe as such did not exist. Popular among such ideological constructs is presentation of the Carolingian Empire as the predecessor of contemporary, united Europe. By analyzing early medieval usages of the word Europe, the author argues that it is unwarranted to speak of any clear "idea of Europe," in the Carolingian period or, in turn, to portray the Carolingian Empire as the "first Europe" & a potential model for today's "integration of Europe.". Adapted from the source document.
V članku, ki temelji predvsem na arhivskem gradivu in publicistiki, je predstavljeno politično delovanje Ivana Švegla, nekdanjega avstro-ogrskega konzula v Združenih državah Amerike in Kanadi, ki je po prevratu deloval na pariški mirovni konferenci. V Začasnem narodnem predstavništvu v Beogradu je predstavljal Trst, na volitvah leta 1927 pa je kandidiral na listi Hrvaške kmečke stranke Stjepana Radića. V tem prispevku so predstavljene širše okoliščine Šveglove povezanosti z Radićevo stranko. ; This article presents the political activities of the Slovene diplomat and legal expert Ivan Krizostom Švegel (a.k.a. Hans Schwegel, 1875–1962), who primarily served as an Austro-Hungarian consul in the United States and Canada before the First World War. Although his involvement in the delegation of the Kingdom of Serbs, Croats, and Slovenes at the Paris Peace Conference of 1919 has not passed unnoticed in Slovene historiography, less is known about his political career. Švegel already expressed his sympathies for the Croatian national demands at the Paris Peace Conference, especially by interceding with American diplomats for the incorporation of Rijeka by Yugoslavia and helping his Croatian counterparts settle the question concerning the affiliation of the Repaš (Hung. Répás) area along the Drava River. In the Temporary National Representation in Belgrade, Švegel represented Trieste and worked within the framework of the Yugoslav Club, headed by the president of the Pan-Slovene People's Party, Anton Korošec. However, Švegel soon parted ways with Korošec and withdrew from active politics for a few years. In the election of 1927, he ran on the ticket of the Croatian Peasant Party in the Gorski Kotar region at the personal proposal of Stjepan Radić and made his way into the Croatian parliamentary representation in the Belgrade assembly. Radić's decision to nominate Švegel as a Slovene candidate in one of the traditionally winnable Croatian constituencies for his party undoubtedly added to the chagrin of Korošec, who had long been at odds with Radić. Much to the surprise of Radić's most intimate circle, at the end of 1927 Švegel joined the rebellious faction of Ljudevit Kežman, a priest and long-standing secretary of the Croatian Peasant Party. Yet rather than hold him to blame, Radić continued to cooperate with Švegel until the fateful shooting incident in the Belgrade assembly on June 20th, 1928. During the assassination against Radić and his colleagues, Švegel, according to his own testimony, was composed enough to help lift Svetozar Pribićević from his bench to safety. In the early period of the royal dictatorship, Švegel maintained a low profile until the spring of 1930, when he joined the government as a minister without portfolio, together with three other dissidents from the former Croatian Peasant Party. After he was soon forced to leave his position in the royal government, he briefly returned to diplomacy in 1931 by being appointed envoy of the Kingdom of Yugoslavia to Buenos Aires. However, no later than 1932, he was forced to leave his office due to disagreements with other officials at the legation and the heads of the foreign ministry and to retire. As his correspondence with Marija Radić reveals, Švegel also remained a faithful adherent to Radić's views after the Second World War.
V magistrskem delu se osredotočamo na raziskovanje vloge in pomena podobe ter ugleda političnih akterjev v kontekstu sodobne demokracije. Podobo in ugled vidimo kot dve izmed ključnih determinant, na osnovi katerih se nekonsistentni in neodvisni volivci ter državljani nasploh odločajo, komu nameniti svoj glas na volitvah in zvestobo v daljšem časovnem obdobju. Dejstvo je, da se sodobni volivci distancirajo od političnih strank in sledijo bolj kratkoročnim vzgibom presoje kot na primer podobi, osebnosti in uspešnosti političnega akterja. Sodobna demokracija je tako v 21. stoletju doživela razpotje, hkrati smo priča politični pasivnosti državljanov. Politični akterji se zato vedno bolj obračajo k orodjem političnega marketinga za mobilizacijo državljanov z namenom, da si izborijo zmago na volitvah in se v politični areni obdržijo daljše časovno obdobje. Politični marketing uporabljajo za identifikacijo volivčevih potreb in želja, na osnovi katerih nato (iz)gradijo podobo in ugled političnega akterja. Cilj magistrskega dela je ugotoviti, kakšno vlogo in pomen ima izgradnja podobe in ugleda političnih akterjev v različnih pristopih političnega marketinga ter v sodobni demokraciji, spoznati trende sodobne demokracije, ki se osredotočajo na personalizacijo politike, znotraj katere bomo analizirali pomen podobe in ugleda, teorije in modele (iz)gradnje podobe in ugleda ter ponudili sistematičen model (iz)gradnje podobe in ugleda, ki ga je mogoče aplicirati v praksi. Na tem področju namreč zaznavamo manko raziskovanj, saj večina avtorjev priznava pomembnost podobe političnega akterja pri volivčevi izbiri, hkrati pa zanemarja konceptualno razumevanje, kako se podoba sploh (iz)gradi ter katere tehnike in strategije se uporabljajo v tem postopku. ; In the master's thesis, we focus on exploring the role and importance of the image and reputation of political actors in the context of modern democracy. We see the image and reputation as two of the key determinants, based on which inconsistent and independent voters and citizen generally decide to whom to give their vote at the elections and loyalty in a longer period of time. It is a fact that modern voters distance themselves from political parties and follow more short-term decision-making motives, like image, personality and success of the political actor. In the 21st century, modern democracy is thus at a crossroads because we are witnessing political passiveness. Political actors thus increasingly turn to political marketing tools for the mobilization of citizen in order to win the elections and remain in the political arena for a longer period of time. They use political marketing to identify the needs and desires of voters, based on which they then build the image and reputation of the political actor. The goal of the master's thesis is to find out the role and importance of building the image and reputation of political actors (in different approaches of political marketing) in modern democracy, identify the trends of modern democracy with focus on policy personalization, within which we will analyse the importance of image and reputation, theories and models for image and reputation building and offer a systematic model for image and reputation building, which can be applied in practice. In this field, we namely perceive a lack of researches, since the majority of authors recognize the importance of the image of the political actor in the voter's decision-making process, but neglect the conceptual understanding how the image is even built and which techniques and strategies are being used in this procedure.
