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Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the concept of public opinion

Cover -- Half Title -- Title Page -- Copyright Page -- CONTENTS -- INTRODUCTION TO THE TRANSACTION EDITION. -- PART I. INTRODUCTION -- I. The World Outside and the Pictures in Our Heads -- PART II. APPROACHES TO THE WORLD OUTSIDE -- II. Censorship and Privacy -- III. Contract and Opportunity -- IV. Time and Attention -- V. Speed, Words, and Clearness -- PART III. STEREOTYPES -- VI. Stereotypes -- VII. Stereotypes as Defense -- VIII. Blind Spots and Their Value -- IX. Codes and Their Enemies -- X. The Detection of Stereotypes -- PART IV. INTERESTS -- XI. The Enlisting of Interest -- XII. Self-Interest Reconsidered -- PART V. THE MAKING OF A COMMON WILL -- XIII. The Transfer of Interest -- XIV. Yes or No -- XV. Leaders and the Rank and File -- PART VI. THE IMAGE OF DEMOCRACY -- XVI. The Self-Centered Man -- XVII. The Self-Contained Community -- XVIII. The Role of Force, Patronage, and Privilege -- XIX. The Old Image in a New Form: Guild Socialism -- XX. A New Image -- PART VII. NEWSPAPERS Chapter Page -- XXI. The Buying Public -- XXII. The Constant Reader -- XXIII. The Nature of News -- XXIV. News, Truth, and a Conclusion -- PART VIII. ORGANIZED INTELLIGENCE -- XXV The Entering Wedge -- XXVI. Intelligence Work -- XXVII. The Appeal to the Public -- XXVIII. The Appeal to Reason

"Reprinted . February 1947." ; Introduction.--Approaches to the world outside.--Stereotypes.--Interests.--The making of a common will.--The image of democracy.--Newspapers.--Organized intelligence. ; Mode of access: Internet.

Introduction.--Approaches to the world outside.--Stereotypes.--Interests.--The making of a common will.--The image of democracy.--Newspapers.--Organized intelligence. ; Mode of access: Internet.

Introduction -- Approaches to the world outside -- Stereotypes -- Interests -- The making of a common will -- The image of democracy -- Newspapers -- Organized intelligence. ; Mode of access: Internet.

Introduction.--Approaches to the world outside.--Stereotypes.--Interests.--The making of a common will.--The image of democracy.--Newspapers.--Organized intelligence. ; Mode of access: Internet.

Public Opinion is a comprehensive and multidisciplinary examination of public opinion in the United States. Drawing on scholarship in political science, psychology, sociology, and communications, the authors explore the nature of political and social attitudes in the United States and how these attitudes are shaped by various institutions, with an emphasis on mass media. The book also serves as a provocative starting point for the discussion of citizen moods, political participation, and voting behavior. Feature boxes and illustrations throughout help students understand all aspects of the elusive phenomenon we call public opinion.The third edition has been thoroughly revised and updated to reflect how public opinion is studied today, and to incorporate current data and debates. The book now contains two revised and reframed theory chapters 'Group Membership and Public Opinion' and 'Public Opinion and Social Process', as well as new coverage of the influence of online and social media on public opinion, especially in issue opinions and campaigns.

Although 6% of the population of Georgia reported not knowing anything about public opinion polls in 2015, polls - especially those focused on political issues - have become a visible part of the political landscape of the country. However, decision makers most often use the results with a specific agenda in mind. As CRRC's 2015 Caucasus Barometer data suggest, attitudes towards poll results are ambivalent. However, there is a clear expectation that the government should consider the results of public opinion polls when making political decisions.